Social media promotion method and device based on social action injection and storage medium

Abstract

The invention relates to the field of machine learning and social media, and discloses a social media promotion method and device based on social action injection and a storage medium. The method comprises the following steps: registering a plurality of social media accounts, programming and developing application programs for executing social media actions, binding the application programs to the accounts, and executing the programs to generate a social robot; a public API provided by a web crawler or a social media is utilized to obtain part of user data including basic data of users and part of blog articles, user-level features x and blog article-level features xt are extracted from the data, subsets of a data set are obtained, and a simulator f (.) is trained by utilizing a small amount of obtained data to learn interaction in the social media; and calculating an influence vector based on the simulator f (.) obtained by training, and implementing popularization by forwarding blog articles and modifying basic data by using the social robot. The method is simple to operate, easy to implement and low in cost, and the acceptance degree of the target user to the specified content is effectively improved.

Description

technical field [0001] The present invention relates to the field of machine learning and social media, and in particular, to a social media promotion method, device and storage medium based on social action injection. Background technique [0002] The rapid development of Internet technology has promoted the rise of social media such as Weibo and Douyin. Data shows that in 2021, the number of daily active users of Weibo will be 246 million, while that of Douyin will exceed 600 million. It has become an important platform for people to receive and share information. Due to the characteristics of social media's extensiveness and openness, people use it strategically for content promotion, and it has received more and more attention. For example, the health department uses platforms to popularize the dangers of diseases to attract people's attention. In view of the great practical significance of social media promotion, how to design an efficient promotion strategy is a rese...

AI Technical Summary

Problems solved by technology

However, there are still defects in these methods: first, the high cost

However, in many cases, the promotion of indifferent users has more direct value; third, insufficient promotion capabilities

The main role of advertising and other promotional methods is to expand the influence and to deepen the user's impression by frequent placement, but how to improve the conversion rate has not been formally analyzed

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