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Method and device for identifying target user

A target user and user technology, applied in the field of big data, can solve problems such as the inability to identify target users, and achieve the effect of avoiding poor quality of basic data and small dependence

Pending Publication Date: 2022-07-22
BEIJING JINGDONG ZHENSHI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, embodiments of the present invention provide a method and device for identifying target users to solve the technical problem that target users cannot be accurately identified based on logistics data

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  • Method and device for identifying target user
  • Method and device for identifying target user
  • Method and device for identifying target user

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Embodiment Construction

[0069] Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding and should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted from the following description for clarity and conciseness.

[0070] Currently, target user identification technology is mainly based on financial transaction data. The collection and organization of financial transaction data is relatively standardized, the data quality is high and the data coverage is wide, which has significant advantages in identifying target users. However, the identification of target users from the logistics side...

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Abstract

The invention discloses a method and device for identifying a target user, and relates to the technical field of big data. A specific embodiment of the method comprises the following steps: respectively extracting single-dimensional associated users and multi-dimensional associated users of each user according to logistics data of at least one dimension; extracting an associated user group of each user in combination with the single-dimensional associated user and the multi-dimensional associated user of each user; and identifying a target user according to the associated user group of each user and a preset association frequency threshold value and / or an associated user number threshold value. According to the embodiment, the technical problem that the target user cannot be accurately identified based on the logistics data can be solved.

Description

technical field [0001] The present invention relates to the technical field of big data, and in particular, to a method and device for identifying target users. Background technique [0002] At present, the methods for identifying target users based on financial transaction data mainly include identification through threshold configuration based on basic data and detection of network target users based on an upgraded random forest algorithm. If these two methods are used to identify target users with logistics data on the logistics side, the disadvantage is that when the quality of the basic data is poor and the real situation cannot be fed back, the identification results will be inaccurate, resulting in low reference value of the identification results; When the private transaction behavior data of the target user and downstream users cannot be captured, the target user cannot be identified; not all features affect the target user's label attributes through thresholds, for...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0609
Inventor 王娟
Owner BEIJING JINGDONG ZHENSHI INFORMATION TECH CO LTD