Information pushing method and device, equipment and medium
A technology of information push and type information, which is applied in the field of big data technology and finance, can solve the problems of low effective response rate of information, failure to push information to users, poor pertinence of information, etc., and achieve the effect of improving pertinence and effective response rate
Pending Publication Date: 2022-07-29
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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Problems solved by technology
[0003] In the process of realizing the present disclosure, the inventors found the following problems in related technologies: the current information push is not targeted enough, it is impossible to push really useful information to users, and the effective response rate of information push is low.
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[0049] Hereinafter, embodiments of the present disclosure will be described with reference to the accompanying drawings. It should be understood, however, that these descriptions are exemplary only, and are not intended to limit the scope of the present disclosure. In the following detailed description, for convenience of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the present disclosure. It will be apparent, however, that one or more embodiments may be practiced without these specific details. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concepts of the present disclosure.
[0050] The terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the present disclosure. The terms "comprising", "comprising" and the like as used herein indicate the presence o...
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The invention provides an information pushing method and device, equipment and a medium, and can be applied to the technical field of big data and the technical field of finance. The information pushing method comprises the steps of obtaining transaction difference data of a financial institution in a preset time period; analyzing the transaction difference data by using a difference analysis model to obtain product value type information which represents the type of a reason causing the transaction difference of the financial institution; determining a target product according to the product value type information; according to the target product, attribute information of a target customer group is obtained from a customer database, and the target customer group represents a customer group meeting a first preset condition in customers transacted with the target product; inputting the attribute information of the target customer group into the feature extraction model, and outputting customer feature information; determining a target customer according to the customer feature information; and pushing recommendation information about the target product to the target customer.
Description
technical field [0001] The present disclosure relates to the fields of big data technology and financial technology, and in particular, to an information push method, apparatus, device, medium and program product. Background technique [0002] With the development of financial technology and big data technology, the pressure of product competition among financial institutions has gradually increased. In order to meet the needs of users, many financial institutions push product information to users in various ways, hoping to attract users' attention. [0003] In the process of realizing the present disclosure, the inventor found that the related art has the following problems: the current information push has poor pertinence, cannot push really useful information to users, and the effective response rate of information push is low. SUMMARY OF THE INVENTION [0004] In view of the above problems, the present disclosure provides an information push method, apparatus, device,...
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Login to View More IPC IPC(8): G06Q40/04G06Q30/06
CPCG06Q40/04G06Q30/0631
Inventor 戴笑田
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA