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Bank product putting method and device

A bank and product technology, applied in marketing, character and pattern recognition, data processing applications, etc., can solve problems such as single form, customer loss, uncontrollable risks, etc.

Pending Publication Date: 2022-08-05
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] When launching banking products at bank outlets, you need to consider possible risks, such as inefficient advertising that may lead to customer loss
At present, in outlets, fixed advertisements are repeatedly played in a single form, and the risks are uncontrollable

Method used

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  • Bank product putting method and device
  • Bank product putting method and device
  • Bank product putting method and device

Examples

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Embodiment Construction

[0030] In order to make the purposes, technical solutions and advantages of the embodiments of the present invention more clearly understood, the embodiments of the present invention will be further described in detail below with reference to the accompanying drawings. Here, the exemplary embodiments of the present invention and their descriptions are used to explain the present invention, but not to limit the present invention.

[0031] figure 1 A schematic diagram of a bank product delivery method according to an embodiment of the present invention, such as figure 1 As shown, the embodiment of the present invention provides a bank product delivery method, which can realize the precise delivery of bank products, and the method includes:

[0032] Step 101: according to the historical transaction data of the bank customer, determine the value of the bank customer in multiple dimensions; according to the value of the bank customer in the multiple dimensions, cluster the bank cu...

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Abstract

The invention provides a bank product putting method and device, and belongs to the field of finance, and the method comprises the steps: determining the values of a bank customer in multiple dimensions according to the historical transaction data of the bank customer; determining a plurality of bank customer subsets according to the values of the bank customers in the plurality of dimensions; determining a customer category vector, a risk category vector and a maximum risk type of each bank outlet of the bank according to the plurality of bank customer subsets; determining a plurality of bank outlet subsets according to the customer category vector and the maximum risk type of each bank outlet of the bank; for each bank outlet subset, determining a bank product set corresponding to the bank outlet subset and a customer category vector and a risk category vector of each bank product in the bank product set; for each bank outlet, determining a customer category distance and a risk distance between each bank product and the bank outlet; for each bank outlet, a set of delivered bank products for the bank outlet is determined.

Description

technical field [0001] The present invention relates to the technical field of financial data processing, and in particular, to a method and device for placing bank products. Background technique [0002] This section is intended to provide a background or context for the embodiments of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] Placing banking products in bank branches requires consideration of possible risks, such as inefficient advertising that may lead to customer churn. At present, in the outlets, fixed advertisements are played repeatedly, in a single form, and the risks are uncontrollable. [0004] Therefore, how to provide a new solution that can solve the above-mentioned technical problems is a technical problem to be solved urgently in the art. SUMMARY OF THE INVENTION [0005] The embodiment of the present invention provides a bank product delivery method, which...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62G06Q40/04
CPCG06Q30/0255G06Q40/04G06F18/23
Inventor 朱江波
Owner BANK OF CHINA
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