Cosmetics product

a technology for cosmetics and products, applied in the field of cosmetics products, can solve the problems of difficult cross-market products, traditional marketing of cosmetics and clothing,

Inactive Publication Date: 2004-09-23
LOREAL SA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Stand-alone stores specializing in clothing sales typically do not have a cosmetics department, while stand alone cosmetic stores typically do not sell fashion clothing.
As a result, cosmetics and clothing are not traditionally marketed together.
Thus, even for companies that manufacture clothing and cosmetic lines, the realities of the retail distribution chain can make it difficult to cross-market products.

Method used

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Examples

Experimental program
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Effect test

Embodiment Construction

[0023] One exemplary method of the invention includes making available a cosmetic product defining at least one internal region configured to surround and contain at least one cosmetic composition. In accordance with this embodiment, the cosmetic product may include a container for containing a cosmetic composition (e.g., a makeup or care product) chosen from perfumes, colognes, lipsticks, mascaras, lip-glosses, blushes, rouges, eye liners, foundations, powders, powder cakes, nail varnishes, eye shadows, and concealers, for example. The container may be made and shaped in conventional and unconventional ways, since, in its broadest sense, the invention is not limited to any particular container construction. Thus, by way of example only, compact cases 100 and 140 are respectfully illustrated in FIGS. 1 and 2. FIGS. 3 and 4 illustrate each compact case 100 and 140 with respective covers 102 and 142 opened with respect to bases 104 and 144. In FIG. 3, cosmetic powder cakes 106 and 108...

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PUM

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Abstract

A method involves making available a cosmetic product and a non-cosmetic product and offering one or more of the products for sale. The non-cosmetic product may have a visible portion including a first material chosen from fabric, facsimile of fabric, animal skin, and imitation animal skin. The cosmetic product may define at least one internal region configured to surround and contain least one cosmetic composition. A visible portion of the cosmetic product may include a second material chosen from fabric, facsimile of fabric, animal skin, and imitation animal skin. The first material may have an appearance resembling an appearance of the second material.

Description

[0001] 1. Field of the Invention[0002] The invention relates to methods, combinations, apparatuses, and systems for establishing a marketing link between multiple related and unrelated products. In one example, the invention may be used to promote the sale of a cosmetic product through the sale of a non-cosmetic product (e.g., clothing), or vice versa.[0003] 2. Description of Related Art[0004] Although the invention, in its broadest sense, is not limited to cosmetics and clothing, this patent uses the cosmetics-clothing example for purposes of conveying to the reader some of the principles of the invention.[0005] Cosmetics and clothing are typically not sold together. In a department store, the points of sale for perfumes, mascaras, lipsticks, powders, and other cosmetics products often occur in a cosmetics department, while the points of sale for women's clothing, for example, are often in a women's clothing department. Stand-alone stores specializing in clothing sales typically do...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): A45D40/22A45D40/24
CPCA45D40/24A45D40/222
Inventor DE LAFORCADE, VINCENT
Owner LOREAL SA
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