Rotatable advertising plaque and method of use thereof

Abstract

An advertising plaque comprising a panel for receiving an advertisement, a means for articulating the panel, a lenticular screen, and an advertisement, wherein the advertisement has two separate images that can be independently viewed through the lenticular screen by moving the sighting location to selectively bring the images into view. The advertisement can be removed and replaced when desired and the removable plaque can be rotated to permit viewing of both portrait and landscape image orientations. An additional embodiment is a flexible lenticular screen with an advertisement affixed thereto. The alternate screen / advertisement combination is removably secured to a seat via adhesive.

Description

PRIORITY CLAIM [0001] The present application is a continuation-in-part application to non-provisional patent application Ser. No. 11 / 109,152, entitled “ROTATABLE ADVERTISING PLAQUE AND METHOD OF USE THEREOF”, filed on Apr. 19, 2005, and claims priority thereto and the full benefit thereof.TECHNICAL FIELD [0002] The present invention relates generally to advertising plaques, and more specifically to a rotatable advertising plaque and method of use thereof, wherein the advertising plaque comprises a lenticular screen and may be removably-secured to the rear of an aircraft seat, and wherein the advertising plaque can be rotated through an angle of approximately ninety degrees. BACKGROUND OF THE INVENTION [0003] During airline travel, passengers are generally required to remain in their aircraft seat. Since aircraft seats are situated in rows, one behind the other, passengers typically spend significant time facing the rear of the seat in front of them. Accordingly, many advertisers ta...

AI Technical Summary

Benefits of technology

[0015] Accordingly, a feature and advantage of the present invention is its ability to rotate to receive advertisements that are either in landscape or portrait profile.

[0016] Another feature and advantage of the present invention is its ability to be removed when not required.

[0017] Still another feature and advantage of the present invention is its ability to provide different images selectable by the passenger upon movement of the passenger's viewing location.

[0018] Yet another feature and advantage of the present invention is that advertisements can be readily replaced / changed.

[0019] Yet still another feature and advantage of the present invention is that it can alternately be positioned on the upper back of an aircraft seat or on the back of the tray table.

[0020] A further feature and advantage of the present invention is that it is lightweight and compact.

Problems solved by technology

However, such a device is only visible when the tray table is lowered and only if the passenger or cabin attendant does not place food, reading material, computers or other articles thereupon.

Furthermore, such advertisement devices comprise only a single image, limiting their usefulness, and it would be advantageous to have a device that could display multiple advertisements, thereby to increase exposure and advertising revenue from more sources.

Unfortunately, such an advertisement is only visible when the tray table is in the stowed position, which for many passengers comprises only the first few and last few minutes of the flight.

Furthermore, because such an advertisement is fixed or non-removable, passengers are forced to look upon what may be considered an offensive or distasteful advertisement.

Moreover, such an advertisement only comprises a single image, and is of limited utility.

Such devices are disadvantageous due to difficulty in changing the advertising message by the aircraft cabin cleaning crew, who must take the time to remove the tray table for access to the advertisement or, alternately, to remove the device from the seat back to insert a new advertisement.

Because such devices are mounted within, or fixedly upon, the seat frame, they cannot be changed to accommodate different orientations of advertisement, such as, for exemplary purposes only, portrait or landscape orientations.

Furthermore, such constantly visible advertisements could be objectionable to some passengers, comprise only a single image and, unfortunately, cannot be readily removed for stowage and / or repair.

Images