Method and system for disguised price bidding in online auctions
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[0052]Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. The present invention described below extends the functionality of the inventive electronic auction system and method described in greater detail in co-pending application Ser. No. 09 / 252,790, entitled “Method and System for Conducting Electronic Auctions,” filed Feb. 19, 1999, the disclosure of which is hereby expressly incorporated in the present application.
[0053]The present invention obtains the benefit of both the interactivity of a traditional online auction and the secrecy of a sealed bid auction. In the online auction of the present invention, a bidder only knows his ordinal rank order rather than the value of the low market bid. Interaction occurs when bids are received that change the ordinal rank order, thereby inducing a competitive response.
[0054]In an interactive auction, bidders compete against each other as ...
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