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Dynamic Modification Of Advertisements Displayed In Response To A Search Engine Query

a technology of dynamic modification and search engine, applied in the field of data processing systems, can solve the problem that the advertisements displayed in response to the search engine query are not tailored

Active Publication Date: 2008-06-12
HCL TECH LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Currently, when a keyword in a search engine query has more than one meaning, the advertisements displayed in response to the search engine query are not tailored to the meaning of the keyword which interests the user.

Method used

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  • Dynamic Modification Of Advertisements Displayed In Response To A Search Engine Query
  • Dynamic Modification Of Advertisements Displayed In Response To A Search Engine Query

Examples

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Embodiment Construction

[0014]With reference now to the figures and in particular with reference to FIGS. 1-2, exemplary diagrams of data processing environments are provided in which illustrative embodiments may be implemented. It should be appreciated that FIGS. 1-2 are only exemplary and are not intended to assert or imply any limitation with regard to the environments in which different embodiments may be implemented. Many modifications to the depicted environments may be made.

[0015]With reference now to the figures, FIG. 1 depicts a pictorial representation of a network of data processing systems in which illustrative embodiments may be implemented. Network data processing system 100 is a network of computers in which embodiments may be implemented. Network data processing system 100 contains network 102, which is the medium used to provide communications links between various devices and computers connected together within network data processing system 100. Network 102 may include connections, such ...

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PUM

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Abstract

A computer implemented method, apparatus, and computer program product for modifying advertisements. A set of keywords is received from a user. A query is performed in a search engine with the set of keywords. A set of websites comprising ranked search results and ranked advertisements is displayed. Responsive to detecting a user input selecting a first website in the set of websites, modifying the ranked advertisements, based on the content of the first website, to form modified advertisements.

Description

BACKGROUND OF THE INVENTION[0001]1. Field of the Invention[0002]The present invention relates generally to data processing systems and in particular to search engines. Still more particularly, the present invention relates to a computer implemented method, apparatus, and computer usable program code for dynamic modification of advertisements displayed in response to a search engine query.[0003]2. Description of the Related Art[0004]The Internet contains a large number of websites. When a user wants to locate a website containing specific content, but the user does not know which website to visit, the user typically uses a search engine. A search engine is a software program which indexes websites based on the content of each website and provides an interface in which the user can use to search the index and find websites with specific content. For example, a user may enter one or more keywords, and the search engine will return a list of all websites having content containing the sp...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30G06F7/06
CPCG06F17/30867G06Q30/02G06Q30/0277G06Q30/0263G06Q30/0256G06F16/9535
Inventor JAMBUNATHAN, SIVAKUMARNAICK, INDRANVASUDEVAN, CHERANELLORE
Owner HCL TECH LTD
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