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Web Pages and Methods for Providing Rewards for Liking Particular On-Line Advertisements in a Social Networking Media Space

a social networking and advertising technology, applied in the field of displaying advertisements in a communication personal media space, can solve the problems of not being able to reach the on-line users effectively, most of the on-line advertisements are not effective in reaching the on-line users, and not being able to effectively target the on-line users, so as to facilitate social networking interactions and facilitate social networking interactions

Inactive Publication Date: 2011-04-14
OATH INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0012]Another embodiment is a method for operating an internet web site for facilitating social networking interactions between persons accessing the internet web site. The method includes an operation that provides an on-line advertisement in a first viewable location. The on-line advertisement represented by a symbol. The method also includes an operation that receives a selection of the on-line advertisement, the selection indicating a liking of the on-line advertisement by a first user. In response to receiving the selection, the method adds the symbol of the selected on-line advertisement to a second viewable location. The second viewable location is indicative of the liking of the on-line advertisement by the first user as viewed by a second user. The method also includes an operation that detects interaction associated with the on-line advertisement by the second user when the symbol is at the second viewable location and an operation that provides a reward in response to the detected interaction associated with the symbol. The reward is related to goods or services that are a subject of the on-line advertisement. The internet web site is presented on a display of a computing system having a processor and the computing system is connected to a server that has a processor and program instructions for managing interactivity with the internet web site.

Problems solved by technology

However, most of the on-line advertisements are not effective in reaching the on-line users because the advertisers have no knowledge or only very limited knowledge of the users.
Therefore, most of on-line advertisement is either not targeted at all, or not targeted effectively.
Since the on-line advertisement is presented to the users with little or no knowledge of the on-line users, the chances for the on-line users to be interested in the advertisements are small.

Method used

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  • Web Pages and Methods for Providing Rewards for Liking Particular On-Line Advertisements in a Social Networking Media Space

Examples

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Embodiment Construction

[0034]The various embodiments describe for methods and computer driven operations for selecting relevant advertisement to target users by utilizing the knowledge of friends or acquaintance of the target users. The target users and friends or acquaintances of the target users belong to the same on-line communities, groups, or circles. The friends or acquaintance of the target users select the advertisements to be displayed to the target users, or vice versa. Due to the common interests of these on-line communities, groups or circles, and also the trust built amongst these communities, groups or circles, the target users are more likely to view the advertisements. In return, the friends or acquaintance of the target users that select the advertisement to be displayed to the target users can accumulate award points, which can be redeemed for money or goods at a later time.

[0035]There are many Internet networking tools that allow users to communicate and share information with friends o...

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PUM

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Abstract

A method is provided for operating an internet web site for facilitating social networking. The method includes an operation that provides a plurality of on-line advertisements in a first viewable location. Each on-line advertisement is represented by an icon having a link to additional detail regarding the on-line advertisement. The method also includes an operation that receives a selection of at least one of the plurality of on-line advertisements. The selection indicates a liking of the on-line advertisement by a first user. In response to receiving the selection, the method moves the icon of the selected on-line advertisement to a second viewable location. The method also include an operation that detects selection of the on-line advertisement by a second user when the icon is at the second viewable location and an operation that provides a reward in response to the detected selection associated with the icon.

Description

CLAIM OF PRIORITY[0001]This application is a continuation application under 35 USC 120, of U.S. patent application Ser. No. 11 / 760,584, filed on Jun. 8, 2007, and entitled “Selecting and Displaying Advertisement in a Personal Media Space”, and which is herein incorporated by reference.RELATED APPLICATION[0002]This application is related to U.S. patent application Ser. No. 12 / 970,910, filed on Dec. 16, 2010, and entitled “Web Pages and Methods for Displaying Target On-Line Advertisements in a Social Networking Media Space”, and which is herein incorporated by reference.BACKGROUND OF THE INVENTION[0003]1. Field of the Invention[0004]This invention relates generally to the displaying of advertisement in a communication personal media space.[0005]2. Description of the Related Art[0006]On-line advertising may be used by advertisers to accomplish various business goals, ranging from building brand awareness among potential customers to facilitating on-line purchases of products or service...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0214G06Q30/0244G06Q30/0277G06Q30/0255G06Q30/0269G06Q30/0251
Inventor KRISHNAN, GOPALVEMULPALLI, RAJ
Owner OATH INC
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