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System and method for improving personalized search results through game interaction data

a game interaction and search results technology, applied in the field of improving personalized search results, can solve the problem of no technique for utilizing games to update user profile information

Inactive Publication Date: 2011-09-08
YAHOO INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

While there is a growth in the use of games to improve search engine analytical techniques, there is no technique for utilizing games for updating user profile information, where this profile information is usable for personalizing search.

Method used

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  • System and method for improving personalized search results through game interaction data
  • System and method for improving personalized search results through game interaction data
  • System and method for improving personalized search results through game interaction data

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Embodiment Construction

[0015]In the following description, reference is made to the accompanying drawings that form a part hereof, and in which is shown by way of illustration specific embodiments in which the invention may be practiced. It is to be understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.

[0016]FIG. 1 presents a block diagram depicting a system for analyzing game data according to one embodiment of the present invention. As the embodiment of FIG. 1 illustrates, a plurality of client devices 102a, 102b, 102c (collectively referred to as 102) are connected to a search engine 106 through network 104. The search engine 106 is in communication with a game server 108 having a game storage device 110, the search engine including a game processor 112, a user database 114, a web server 116, and a search database 118.

[0017]Although illustrated as single, discrete components, alternative embodiments exist wherein t...

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Abstract

The present invention is directed towards systems and methods for using gaming operations to determine personalized content. The system and method includes presenting an interactive game to a user, wherein the user is associated with a user profile and while the user interacts with the interactive game, monitoring user interactions relating to the interactive game. The system and method further includes determining user profile information based on the user interactions, the user interactions including user activities associated with the interactive game and updating the associated user profile with the determined user profile information. Therefore, in response to a user content request, the system and method adjusts content presented to the user, wherein the filtering is based on the user profile information including user profile information from the user interaction with the interactive game.

Description

COPYRIGHT NOTICE[0001]A portion of the disclosure of this patent document contains material, which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever.FIELD OF THE INVENTION[0002]The invention described herein generally relates to improving personalized search results. More specifically, the invention is directed towards systems and methods for utilizing interactive user games to increase the relevancy of personalized search results based on collected game interaction data.BACKGROUND OF THE INVENTION[0003]As the Internet continues to expand exponentially, the role of search engines has dramatically increased. The use of search engine technology has become a vital tool in the increasing the usefulness of the Internet.[0004]A primary economical and f...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): A63F9/24
CPCA63F9/24G06F16/9535A63F2300/5546A63F13/67
Inventor SINGH, VIK
Owner YAHOO INC
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