User interface provisioning system

Abstract

Systems and methods for providing a user interface include collecting user activity data that includes navigation details provided from each of a plurality of user devices in navigating through a user interface. User interface use profiles are determined using the user activity data and include information on the likelihood of at least one subsequent navigation detail based on at least one present navigation detail. A new user navigation detail is received from a new user device accessing the user interface, and a first user interface use profile is retrieved based on a first present navigation detail in the first user interface use profile that corresponds to the new user navigation detail. A customized user interface is then created using a first subsequent navigation detail associated the first present navigation detail in the first user interface use profile, and that customized user interface is provided to the new user device.

Description

BACKGROUND[0001]Field of the Invention[0002]The present invention generally relates to online and / or mobile payments and more particularly to a user interface provisioning system that allows user workflows through user interfaces such as, for example, online and / or mobile payment websites and applications, to be predicted and the user interface to be customized.[0003]Related Art[0004]More and more consumers are purchasing items and services over electronic networks such as, for example, the Internet. Consumers routinely purchase products and services from merchants and individuals alike. The transactions may take place directly between a conventional or on-line merchant or retailer and the consumer, and payment is typically made by entering credit card or other financial information. Transactions may also take place with the aid of an on-line or mobile payment service provider such as, for example, PayPal, Inc. of San Jose, Calif. Such payment service providers can make transactions...

AI Technical Summary

Benefits of technology

The present invention provides a user interface provisioning system that allows for the customization and optimization of websites and applications through the prediction of user workflows. The system collects user activity data from multiple user devices and analyzes it to determine the likelihood of subsequent navigation details based on the user's previous navigation details. This results in a more efficient and user-specific customization process, as the system can predict which features of the user interface will be most important to the user and which features the user will need to use. The technical effect of this invention is an improved user interface that is customized for each user and optimized for new users or users that are otherwise unknown to the system.

Problems solved by technology

However, such conventional customization and optimization systems rely on information provided by each user in order to customize the user interface for that user, and thus those customization and optimization systems are user specific, and provide no ability to customize or optimize user interface for new users or users that are otherwise unknown to the system.

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