The invention provides a control method of an air conditioner, a laser projection control system and an air conditioner. The control method comprises the steps that when an infrared module collects that a palm of a user is opened, a laser module is controlled to project a designated operation key to the palm of the user, and when a control instruction of the designated operation key is received, according to the control instruction, the air conditioner is controlled to run. User preset keys can be projected to the palm of the user, when the user does not need to get close to the specific area,equipment control can be achieved through operation on the palm of the user, the problem that in the prior art, due to projection to the specific area, operation is not convenient is solved, the usercontrol convenience and comfort can be improved, in addition, the designated operation key is a common key set by the user according to daily habits, compared with the manner that all keys are projected, the actual needs of the user can be met, the human-machine interaction experience can be improved, and more intelligence is achieved.