Advertisement playing method of mobile terminal and mobile terminal equipment

Abstract

The invention relates to a method of mobile terminal playing advertisements and mobile terminal equipment. The method includes: the mobile terminals obtain play lists from a server at definite time and send self information to the server; the server sets data files with corresponding advertisement content as the files applicable to mobile terminals playing, according to received mobile terminals information; the mobile terminals obtain and play the data files with corresponding advertisement content from the server at definite time according to the play lists. By the mobile terminals information, the server sets the data files with corresponding advertisement content as the files applicable to mobile terminals playing and the mobile terminal equipments can obtain the data files with corresponding advertisement content from the server as ring files and / or screen saver files for playing at definite time according to the play lists obtained from the server. The invention can facilitate advertisers to directly put the advertisements on users' mobile phones in the mode of timely update playing and convey commodity characteristic information to the mobile phone users in a plurality of types in time.

Description

technical field [0001] The invention relates to a technology for playing advertisements on a terminal, in particular to a method for playing ringtones and screen saver advertisements on a mobile terminal and mobile terminal equipment. Background technique [0002] With the development of wireless network technology, various mobile terminal devices have been widely used, among which mobile phones are the most used. Mobile phones have become important information terminals that people carry with them. As an important contact point between users and the outside world, advertising information is played on mobile phones. , can directly provide product information to users at close range, and has a better effect on promoting sales than other media. [0003] At present, there are several common methods of advertising on mobile phones: SMS, MMS, IVR automatic voice, WAP web browsing. The advertisement in the form of SMS or MMS is to play the advertisement by directly sending the SM...

AI Technical Summary

Problems solved by technology

[0005] Existing mobile phones cannot play advertisements in the form of ringtones and screen savers, mainly because the ringtone and screen saver functions of mobile phones are defined as data files with relatively small changes in content during design. The function is only for making calls and saving mobile phone power, not for delivering media content, so there is no need for frequent changes in information content, and only files with a small amount of content stored in the mobile phone can meet user needs. This mobile phone design update mode, only a small amount of songs, pictures, etc. can be downloaded regularly in manual mode to update the content of ringtones or screen savers. The content of the file is mostly a single text, sound or picture

As a result, files in this form are in a static state when working on mobile phones, and cannot be played automatically. The information that can be transmitted to users is very limited and cannot be used to play frequently changing advertisement content. Therefore, the ringtone and screen saver functions of existing mobile phones cannot It is used to play advertisements whose content needs to be updated in time

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