Method for inserting advertisement in game and its advertisement system
A technology of advertisement insertion and advertisement, which is applied in transmission systems, digital transmission systems, devices for branch offices to provide special services, etc., and can solve problems such as cumbersome operations
Inactive Publication Date: 2008-09-24
游传信息技术(上海)有限公司
View PDF0 Cites 17 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] However, it is not difficult to see from the above implementation scheme that the scheme needs to add the advertising content to the game interface during the game design stage to realize the coordinated operation of the advertisement and the corresponding game content. Therefore, it can be said that the advertisement content is completely bound to the desired The displayed game interface
And when the game development is completed, when it is necessary to modify or replace the advertisement content of a certain game interface, it is necessary to modify or reset the corresponding game interface, which is cumbersome to operate
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0019] The method for inserting advertisements in games of the present invention can, without changing the main program of the game, carry out the production of embedded advertisements for published games, and realize the placement of advertisements in games, which includes the following steps (see accompanying drawings):
[0020] (1) When the game is running, start the advertisement module, which filters and controls all scene pictures of the game.
[0021] (2) Use the ad space search tool to search for an ad space in a game scene. The ad space search tool is controlled by the keyboard. The keyboard control mainly uses the hook function SetWindowsHookEx provided by the system to intercept the keyboard control and receive keyboard commands. When looking for an ad space, all the picture resources used in this scene are used as targets, and are highlighted in turn to identify them to the advertiser, allowing the advertiser to decide whether the target is a suitable ad space. Aft...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention discloses a method for inserting advertisements in a game, which comprises the following steps: an advertisement module is started when the game is operating; an advertising position is searched by using an advertising position searching tool,, the advertisement position data is transmitted to a background advertisement management server to store after the advertisement position is found and the advertisement position data is obtained; the advertisement circulating data is updated to the background advertisement management server and an advertising client downloads the advertisement position data and the advertisement circulating data from the background advertisement management server; an advertising module filters the current colored pictures in a scene of the game and obtains picture data; comparing the picture date obtained with the advertisement position data, if matching, the pictures in the scene of the current game are replaced into an advertisement picture or a three dimensional advertisement object. The invention also provides an advertisement system to realize the method. The method of the invention can carry out the manufacturing of internal embedding advertisements on the issued game under the situation of not changing the main program of the game, thus completely separating the game development from advertisement circulating development.
Description
technical field [0001] The invention relates to a method for realizing advertisement in a game, in particular to a method for inserting advertisement in a game and an advertisement system thereof. Background technique [0002] The online game virtual advertisement is based on the fixed user base of large-scale online games, and through fixed conditions, the advertisement is displayed at the appropriate time and position in the game. Compared with traditional TV and newspaper advertisements, online game virtual advertisements have unique advantages in communication. The virtual advertisement of online games will become a new direction for the development of the advertising industry and bring unprecedented huge profits. [0003] The implementation method of the existing online game virtual advertisement generally adopts the following scheme: first, the game developer designs the game interface; then the advertiser selects the game interface that needs to insert its advertisem...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L12/56
Inventor 徐峥张子雁
Owner 游传信息技术(上海)有限公司