Electronic commerce platform and its commercial articles attribute comparison method

A technology of e-commerce platform and product attributes, which is applied in the field of e-commerce platform and product attribute comparison, which can solve the problems of inconvenience for buyers and difficulty in facilitating transactions, and achieve the effect of improving the success rate of transactions

Inactive Publication Date: 2008-10-29
TENCENT TECH (SHENZHEN) CO LTD
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AI-Extracted Technical Summary

Problems solved by technology

[0008] The existing method of comparing product attributes only displays the attributes of the product selected by the buyer to the buyer. Therefore, the buyer needs to compare thes...
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Method used

By step 203, can be aimed at the commodity of buyer's appointment comparison, classify and display according to the different attribute values ​​of commodity, or carry out sorting display according to the ordering rule selected by buyer, can facilitate the buyer to compare commodity attribute, highlight the buyer Products of interest, thereby increasing the success rate of transactions.
The electronic commerce platform is aimed at the commodity of buyer's designated comparison, classifies and displays according to the different attribute values ​​of commodity, or sorts and displays according to the s...
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Abstract

The embodiment of the invention discloses a comparative method for commodity attributes and e-commerce platforms in an e-commerce platform; wherein, the comparative method comprises the steps as follows: according to the selected attributes, ordering rules or attribute values the e-commerce platform displays the compared commodities for buyers in classifications in line with the attribute value, or displays in order in accordance with the ordering rules, or marks the commodities that have the selected attribute value. The e-commerce platform consists of a storage unit for commodity attributes, a comparison unit for commodity attributes, and a display unit. The application of the comparative method for commodity attributes and the e-commerce platforms in the e-commerce platform can display the compared commodities for buyers in terms of classification or in terms of order, enhances the experiences of buyers for comparison of commodity attributes, and improves the success rates of transactions.

Application Domain

Commerce

Technology Topic

E-commerceComputer science

Image

  • Electronic commerce platform and its commercial articles attribute comparison method
  • Electronic commerce platform and its commercial articles attribute comparison method
  • Electronic commerce platform and its commercial articles attribute comparison method

Examples

  • Experimental program(1)

Example Embodiment

[0021] In order to make the objectives, technical solutions, and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments.
[0022] figure 2 It is a flowchart of a method for comparing commodity attributes provided by an embodiment of the present invention, such as figure 2 As shown, the method includes:
[0023] In step 201, the e-commerce platform judges whether the product attribute information published by the seller meets the requirements, and if so, executes step 202; otherwise, the seller is prompted to republish the product attribute information.
[0024] In this step, if the product attribute information published by the seller is not detailed enough, for example, the classification of the product is not detailed enough, for example, the product attribute information specified by the e-commerce platform is not published, the e-commerce platform determines that the product attribute information does not meet the requirements.
[0025] Through this step, the seller is required to set the category and attributes of the product in detail, so that the product attribute information stored in the e-commerce platform can be detailed and complete. For the seller, the product can be described more clearly. For the buyer, Can get a better comparison experience of commodity attributes.
[0026] In step 202, the e-commerce platform generates and stores commodity attributes and attribute values.
[0027] In step 203, the e-commerce platform displays classified or sorted products for the products designated by the buyer for comparison.
[0028] In this step, the e-commerce platform, according to the attributes selected by the buyer, displays the products that the buyer specifies for comparison according to the attribute values ​​of the attributes, or, according to the sorting rules selected by the buyer, the products to be compared are specified for the buyer Sort and display according to the sorting rules. Among them, the e-commerce platform can provide sorting rules according to its own strategies, for example, a low-to-high ordering rule according to price, a high-to-low ordering rule for seller reputation, and a high-to-low ordering rule for product sales.
[0029] For example, a buyer specifies to compare all sandals of brand A and brand B on an e-commerce platform, and when they need to compare sandals of brand A and brand B according to color attributes, enter the color attributes in the comparison interface of the e-commerce platform, and the e-commerce platform According to the attribute of the color selected by the buyer, the sandals of the same color among all sandals of brand A and brand B are displayed collectively, so that all sandals of brand A and brand B are classified and displayed according to the attribute value of the color.
[0030] Buyers specify to compare all sandals of brand A and brand B on the e-commerce platform, and select a sorting rule for sorting by sales volume on the comparison interface of the e-commerce platform, the e-commerce platform will compare brand A and brand A with the sales volume. All sandals of brand B are displayed in descending order of sales.
[0031] Through step 203, the products that buyers specify for comparison can be classified and displayed according to the different attribute values ​​of the products, or sorted and displayed according to the sorting rules selected by the buyers, which can facilitate the buyers to compare the attributes of the products and highlight the buyers' interests. Commodities, thereby increasing the success rate of transactions.
[0032] In step 203, it is also possible to perform a sorted display after the sorted display, or perform a sorted display after the sorted display, and the following examples are respectively described.
[0033] Take an example to illustrate the method of sorting and displaying after the classified display: For example, the buyer specifies to compare all sandals of brand A and brand B on the e-commerce platform, and enter the color attributes in the comparison interface of the e-commerce platform. The e-commerce platform selects according to the buyer’s selection The attribute of a given color is displayed in categories for all sandals of brand A and brand B. When buyers continue to select the sorting rules for sorting by sales volume on the comparison interface of the e-commerce platform, the e-commerce platform will display the sandals of brand A and brand B in the same color in descending order of the sales volume. Or, sort and display the sandals of each color according to the total sales volume of sandals of each color.
[0034] Give an example to illustrate the method of sorting and displaying after sorting: for example, a buyer specifies to compare all sandals of brand A and brand B on an e-commerce platform, and selects a sorting rule for sorting by sales volume on the comparison interface of the e-commerce platform According to the sales volume, the e-commerce platform will display all sandals of brand A and brand B in descending order of sales volume. When the buyer continues to select the color attribute on the comparison interface of the e-commerce platform, the e-commerce platform classifies all sandals of brand A and brand B according to the attribute of the color selected by the buyer, and the same color for brand A and brand B The sandals of each color are displayed in the descending order of the sales volume, or the sandals of each color are classified and displayed in the descending order of the total sales volume of each color sandal.
[0035] In addition, in step 203, the e-commerce platform may also filter the products for comparison specified by the buyer according to the attribute value selected by the buyer.
[0036] For example, the buyer specifies to compare all sandals of brand A and brand B on the e-commerce platform. If the buyer selects white as the attribute value of the filtered product in the comparison interface, the e-commerce platform will highlight or display all of brand A and brand B. White sandals among sandals.
[0037] image 3 Is a structural diagram of an electronic commodity platform provided by an embodiment of the present invention, such as image 3 As shown, the platform includes a commodity attribute storage unit 301, a commodity attribute comparison unit 302, and a display unit 303.
[0038] The commodity attribute storage unit 301 is used to store commodity attributes and attribute values.
[0039] The commodity attribute comparison unit 302 is configured to, according to the attribute selected by the buyer, or the sorting rule, or the attribute value, classify the products that the buyer specifies for comparison according to the attribute value of the attribute, according to the sorting rule and the product attribute storage unit The product attribute values ​​in the product are sorted, the products with the selected attribute value are identified, and the classification result, or the sort result or the identification result is sent to the display unit 303.
[0040] The display unit 303 is used to sort and display the products specified by the buyer for comparison according to the received classification result and the product attribute value in the product attribute storage unit 301, or according to the received sorting result and the product attribute in the product attribute storage unit Value, sorted to display the products specified by the buyer for comparison, or, based on the identification results, to display the identified products.
[0041] The commodity attribute comparison unit 302 may include a classification comparison module and a sorting module.
[0042] The classification and comparison module is used to classify the products specified by the buyer for comparison according to the attribute value of the attribute according to the attribute selected by the buyer, and send the classification result to the display unit 303 and the sorting module.
[0043] The sorting module is used to sort commodities of the same type in the classification result according to the sorting rules according to the sorting rules and commodity attributes selected by the buyer, or to sort all kinds of commodities in the sorting results according to the categories and the said sorting rules. The sorting rules are used for sorting, and the sorting result is sent to the display unit 303.
[0044] The sorting module may also be used to sort the commodities designated by the buyer for comparison according to the sorting rule selected by the buyer, and send the sorting result to the sorting and comparison module and the display unit 303.
[0045] Correspondingly, the classification and comparison module is used to classify the products that the buyer specifies for comparison according to the attribute value of the attribute according to the attribute value selected by the buyer, and keep the ranking result of the similar products unchanged, and the classification result The results of sorting with similar products are sent to the display unit 303.
[0046] The e-commerce platform may further include a product attribute generating unit 304.
[0047] The product attribute generating unit 304 is used to determine whether the product attribute information published by the seller meets the requirements, and if so, generate product attributes and attribute values, and send the attributes and attribute values ​​to the product attribute storage unit 302.
[0048] It can be seen from the above technical solutions that the technical solutions provided by the embodiments of the present invention have the following advantages:
[0049] The e-commerce platform classifies and displays the products that buyers specify for comparison according to the different attribute values ​​of the products, or sorts and displays according to the sorting rules selected by the buyers, which can facilitate buyers to compare product attributes and highlight the products that buyers are interested in. Improve transaction success rate.
[0050] When the e-commerce platform, according to the buyer’s request, further sorts and displays the specified products for comparison based on the sorted display, or further sorts the display on the basis of the sorted display, or the e-commerce platform according to the attributes selected by the buyer Value, when the product with the attribute value in the designated comparison product is displayed to the buyer, it can give the buyer a better product attribute comparison experience and speed up the transaction.
[0051] The above are only the preferred embodiments of the present invention and are not used to limit the protection scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall include Within the protection scope of the present invention.

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