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Advertisement selection method and system for determining time quantity of player for consumer to view advertisement

An advertising player and a technology of time measurement, which is applied in the field of advertising systems and can solve problems such as difficulties

Inactive Publication Date: 2008-12-17
MITSUBISHI ELECTRIC CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The problem is even more difficult when the ad playback changes or changes over time and the audience is constantly changing
[0005] Another issue is determining the appropriate ad

Method used

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  • Advertisement selection method and system for determining time quantity of player for consumer to view advertisement
  • Advertisement selection method and system for determining time quantity of player for consumer to view advertisement

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0011] ad selection system

[0012] Figure 1 shows a system for metering "preference" 133 and "overall preference" 135 for different advertisements, according to an embodiment of the invention. The system includes advertisement players 110 - 111 , camera set 120 and processor 130 . The camera group may include one or more cameras.

[0013] In a preferred embodiment, the advertisement players 110-111 may change over time. For example, the player is a prior art billboard with vertical rotating components, see US Patent 5,572,816 "Rotating advertising sign with rotating louvers" issued to Anderson on November 12, 1996, incorporated herein by reference. Alternatively, the player employs one or more television screens, rear projection or large liquid crystal display (LCD) screens commonly used in public places today.

[0014] In any event, processor 130 is able to determine via connector 131 which of several advertisements is being played at any time and for how long. The adver...

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PUM

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Abstract

The invention relates to a method for selecting advertisements and a system for determining an amount of time that consumers are viewing an advertising display. A method determines an amount of time that consumers are viewing an advertising display. A sequence of images is acquired by a camera of a scene in front of an advertising display. For each detected face, an orientation of the face with respect to the advertising display and a preference for a particular advertisement can be determined.

Description

technical field [0001] The present invention relates generally to advertising systems, and more particularly to a method for measuring and selecting advertisements based on consumer preferences. Background technique [0002] In most cases, the value of an ad is closely related to the number of people who experience it. For example, newspaper and magazine advertisers pay based on circulation, and Internet advertisers usually pay based on a per viewer fee. This technique readily supports metered advertising. [0003] For TV commercials, the situation is a little different. Typically, broadcasters cannot know in advance exactly how many viewers will see a particular advertisement. So a lot of work goes into predicting the likely number of viewers and setting pricing accordingly. It is not uncommon to guarantee a minimum audience size, and if this cannot be guaranteed, the ad will be replayed until the desired number is reached. Viewership numbers are usually determined by ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06K9/00
CPCG06Q30/02
Inventor 杰伊·E·桑顿保罗·H·迪茨肯特·B·维滕堡
Owner MITSUBISHI ELECTRIC CORP
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