Method for delivery accurate advertisement to mobile terminals

Abstract

The invention relates to a method for casting precision advertisement to mobile terminal. The invention provides a method to acquire commercial attribute (such as agenda, age range, occupation, educational level, income level, hobby etc.) of mobile terminal user from IP address information of interacting mobile terminal for ISP, thereby casts precision advertisement to mobile terminal user.

Description

technical field

[0001] The present invention relates to mobile networks and the Internet, in particular to a method for delivering precise advertisements to users of mobile terminals based on IP address information of the mobile terminals. Background technique

[0002] Accurate on-demand advertising will be an important trend in the global advertising industry. This brand-new advertising model needs to refer to commercial attributes such as gender, age group, occupation, education level, income level, and hobbies when targeting the target audience of the advertisement, so as to more accurately extract the commercial value of the target audience. After subdividing the target audience of the advertisement, placing advertisements with relevant content according to the commercial attributes of the target audience can maximize the effect of the advertisement; at the same time, since the target audience is provided with relatively useful information, the resistance of the target a...

Examples

Embodiment Construction

[0027] figure 1 It is a schematic diagram of a method for placing precise advertisements on mobile terminals according to the present invention, which includes a mobile terminal 1, a mobile network 2, a user registration database 3, a website 4, a user information database 5, and a user information WEB service 6. The mobile terminal 1 accesses the Internet service of the website 4 through the mobile network 2 . The user registration database 3 saves the registration information when the mobile user opens an account, including data such as the user's gender, age, and occupation. The user information database 5 saves the mapping pair of IP address information of the mobile terminal 1 and user information. For the mobile terminal 1 located behind the NAT device, the IP address information includes the mapping from the internal IP address to the Internet IP address and port number. User information is the abstract data obtained by classifying the registration information of mobi...

technical field

[0001] The present invention relates to mobile networks and the Internet, in particular to a method for delivering precise advertisements to users of mobile terminals based on IP address information of the mobile terminals. Background technique

[0002] Accurate on-demand advertising will be an important trend in the global advertising industry. This brand-new advertising model needs to refer to commercial attributes such as gender, age group, occupation, education level, income level, and hobbies when targeting the target audience of the advertisement, so as to more accurately extract the commercial value of the target audience. After subdividing the target audience of the advertisement, placing advertisements with relevant content according to the commercial attributes of the target audience can maximize the effect of the advertisement; at the same time, since the target audience is provided with relatively useful information, the resistance of the target a...

Examples

Embodiment Construction

[0027] figure 1 It is a schematic diagram of a method for placing precise advertisements on mobile terminals according to the present invention, which includes a mobile terminal 1, a mobile network 2, a user registration database 3, a website 4, a user information database 5, and a user information WEB service 6. The mobile terminal 1 accesses the Internet service of the website 4 through the mobile network 2 . The user registration database 3 saves the registration information when the mobile user opens an account, including data such as the user's gender, age, and occupation. The user information database 5 saves the mapping pair of IP address information of the mobile terminal 1 and user information. For the mobile terminal 1 located behind the NAT device, the IP address information includes the mapping from the internal IP address to the Internet IP address and port number. User information is the abstract data obtained by classifying the registration information of mobi...

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