Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Method for delivery accurate advertisement to mobile terminals

A mobile terminal and advertising technology, applied in the field of mobile network and Internet, can solve the problems that the analysis results are not very accurate, the situation of periodically deleting cookies cannot be analyzed, and it is difficult for advertisers to use, so as to achieve the effect of protecting personal privacy

Inactive Publication Date: 2009-05-06
沈阳 +1
View PDF0 Cites 22 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Among them, the advertisement provided by the advertisement delivery method (2) is based on the search keywords input by the user, without taking into account the commercial attributes of the target audience; the advertisement delivery method (3) provides content-related advertisements, and does not take into account the target audience's Commercial attributes; the way of advertising (4) is to analyze the user's behavior based on the access history information (Cookies) on the user's computer. The analysis results are not very accurate, and it is impossible to analyze the situation that the computer behind the firewall or the user regularly deletes Cookies; Advertisement delivery method (5) can accurately deliver advertisements based on the real registration information of users, but users must stick to their platforms, and it is difficult for advertisers on other platforms to take advantage of them.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method for delivery accurate advertisement to mobile terminals
  • Method for delivery accurate advertisement to mobile terminals

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0027] figure 1 It is a schematic diagram of a method for placing precise advertisements on mobile terminals according to the present invention, which includes a mobile terminal 1, a mobile network 2, a user registration database 3, a website 4, a user information database 5, and a user information WEB service 6. The mobile terminal 1 accesses the Internet service of the website 4 through the mobile network 2 . The user registration database 3 saves the registration information when the mobile user opens an account, including data such as the user's gender, age, and occupation. The user information database 5 saves the mapping pair of IP address information of the mobile terminal 1 and user information. For the mobile terminal 1 located behind the NAT device, the IP address information includes the mapping from the internal IP address to the Internet IP address and port number. User information is the abstract data obtained by classifying the registration information of mobi...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to a method for casting precision advertisement to mobile terminal. The invention provides a method to acquire commercial attribute (such as agenda, age range, occupation, educational level, income level, hobby etc.) of mobile terminal user from IP address information of interacting mobile terminal for ISP, thereby casts precision advertisement to mobile terminal user.

Description

technical field [0001] The present invention relates to mobile networks and the Internet, in particular to a method for delivering precise advertisements to users of mobile terminals based on IP address information of the mobile terminals. Background technique [0002] Accurate on-demand advertising will be an important trend in the global advertising industry. This brand-new advertising model needs to refer to commercial attributes such as gender, age group, occupation, education level, income level, and hobbies when targeting the target audience of the advertisement, so as to more accurately extract the commercial value of the target audience. After subdividing the target audience of the advertisement, placing advertisements with relevant content according to the commercial attributes of the target audience can maximize the effect of the advertisement; at the same time, since the target audience is provided with relatively useful information, the resistance of the target a...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L12/58
Inventor 沈阳彭亮
Owner 沈阳
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com