Method and system for implementing IPTV interactive advertisement based on EPG

Abstract

The invention provides an IPTV interactive realization method based on EPG which uses a mechanism of real-time request and dynamic generation to EPG sending of an advertising business. The method includes: EPG page leaves an advertising position for playing advertisement on a fixed position, the content in the advertising position can be a video, picture or other media, a specific strategy is confirmed according with EPG design criterion; when EPG page is displayed, an advertisement resource is requested to an advertisement decision system, and returned advertisement resource is used for exhibiting on corresponding advertisement position. A new advertisement system can be developed by using the method provided by the invention, the advertisement sending with multi-angle and multi-form is processed, and personalized advertisement sending to various users is processed. Watching and browsing to the advertisement is recorded according with back-end data which is convenient for the supplier and operator to analysis user's action and adjusts strategy to the advertisement sending, so the advertisement can be sent to the user that needs advertisement really, the user also can find needed merchandise information.

Description

technical field [0001] The fields involved in the present invention include communication network, EPG technology, database technology, especially related to the user's real-time content request interaction for the content displayed on the EPG interface; how to respond to the user's business access request in real time on the EPG and access to the decision-making process through the message mechanism system, and finally the entire process of giving feedback through the decision-making system. Background technique [0002] IPTV, as an emerging service that has developed rapidly in the world in recent years, integrates the achievements of IP and TV technologies. It not only reinterprets the connotation of TV services, but also rediscovers the driving force based on applications for the development of IP technologies. [0003] Different from the traditional broadcasting of TV programs through wireless or coaxial cables, the IPTV system directly provides customers with high-qual...

AI Technical Summary

Problems solved by technology

Compared with the currently implemented EPG interface advertisements, all the advertisements in the EPG are edited in advance according to the strategy of program production, and cannot be changed according to the needs of the business and the user's access preferences; for the modification of the advertisement content of the advertiser It often involves editing operations in the background, which is very inefficient and cannot be updated in time in actual operation. Users can only see the same advertisement repeated at a fixed position, which will reduce the attractiveness of advertising products to users and also reduce the user experience. Preference for IPTV services

Images