Terminal equipment, audio/video system and method thereof
A technology for terminal equipment and video programs, which is applied in the directions of image communication, selective content distribution, electrical components, etc., and can solve the problems of unavailability, unfavorable advertising effect, and inability to realize the replacement of advertising content.
Active Publication Date: 2014-02-12
PANASONIC CORP
View PDF7 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
The disadvantage of this existing technology is that it is only applicable to the situation where the video program and video advertisement content are synthesized at the front end of the video website server. When the video program is downloaded to the user terminal, the replacement of the advertisement content cannot be realized.
However, this viewing statistics can only be accurately counted when users watch website videos online. Operators will not be able to obtain the viewing times after users download video programs to terminal devices, which is not conducive to businesses to accurately grasp the effect of their advertisements.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0042] Embodiments of the present invention will be described below with reference to the accompanying drawings. In the following description, details and functions unnecessary to the present invention are omitted in order to prevent confusing understanding of the present invention.
[0043] figure 1 is a schematic structural diagram of an audio / video system according to an embodiment of the present invention. The audio / video system according to the embodiment of the present invention needs to include two elements: at least one terminal device 100 and an audio / video website server 200 . Terminal device 100 includes presentation module 110 , audio / video playback module 120 , statistics module 130 , advertisement insertion module 140 , storage module 150 , data sending / receiving module 160 , wireless connection module 180 and digital broadcast receiving module 190 .
[0044] The audio / video website server 200 includes a database 210 , a playing policy generating module 220 and...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention discloses terminal equipment, an audio / video system and a method thereof. The terminal equipment comprises a data receiving / transmitting device, a memory, an advertisement inserting device, a display device and a counting device, wherein the data receiving / transmitting device is used for downloading audio / video programs, audio / video advertisements relative to the advertisement programs and playing strategies from at least one server on a network; the memory is used for storing the downloaded audio / video programs, the audio / video advertisements relative to the advertisement programs and the playing strategies; the advertisement inserting device is used for inserting the audio / video advertisements into the designated positions of the audio / video programs according to the playing strategies when the audio / video programs are played; the display device is used for displaying the audio / video programs / the audio / video advertisements; and the counting device is used for counting and storing the information of the played audio / video programs and the audio / video advertisements relative to the advertisement programs in the memory and uploading a counting result when the network is accessed by the data receiving / transmitting device. By using the scheme, even if the audio / video programs are downloaded to a local, the audio / video advertisements can be updated according to presetstrategies or the counting information of the audio / video advertisements can be uploaded.
Description
technical field [0001] The invention relates to the field of network audio / video technology, in particular to a terminal device, an audio / video system and a method thereof, which can update audio / video advertisements or upload audio / video programs according to a predetermined strategy even after the audio / video programs are downloaded locally. Statistical information about audio / visual commercials and / or other audio / visual programming, such as viewership ratings. Background technique [0002] In recent years, my country's video sites have sprung up like mushrooms, and the average number of videos played by the largest video site has reached hundreds of millions per day. This means that online video advertising will enter a stage of explosive development. At present, the commonly used method of delivering video advertisements is that when a user opens a certain video program on a video website, the website server automatically adds the video advertisement to a designated pos...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/258H04N21/2668H04N21/262
Inventor 赵振宇金洪亮张小飞
Owner PANASONIC CORP