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Method and device for generating channel and method and system for advertising

An advertising and channel technology, applied in the network field, can solve the problems of limited and limited advertising, and achieve the effect of improving the effect

Inactive Publication Date: 2010-07-07
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The technical problem to be solved by the present invention is to provide an advertisement delivery method and system to solve the problem that the PV of the advertisement placed on the channel is also limited due to the limited PV of the channel in the traditional advertisement delivery method

Method used

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  • Method and device for generating channel and method and system for advertising
  • Method and device for generating channel and method and system for advertising
  • Method and device for generating channel and method and system for advertising

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Embodiment Construction

[0065] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0066] The invention provides a method for extending the PV of related channels on the Internet for advertisement placement, and the method utilizes virtual channels to expand the PV of advertisements. The following first introduces the generation of virtual channels.

[0067] refer to figure 2 , is a flowchart of a method for generating a channel according to an embodiment of the present invention.

[0068] S201, recording user information browsing a specific channel;

[0069] The specific channel refers to a pre-selected channel, such as a selected car channel, and all user information browsing the car channel webpage is recorded in a log. The user information includes user identification (such as Userid), browsing time, mac...

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PUM

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Abstract

The invention discloses a method and a system for advertising so as to solve the problem of limited PV of advertisement of a channel owing to limited PV of the channel of the traditional advertising method. The method comprises the following steps: receiving access request of the channel page; judging whether the accessed channel page belongs to the virtual channel of the corresponding specific channel or not, if yes, determining the category of the specific channel corresponding to the virtual channel; and displaying the advertisement matching with the virtual channel of the category on the accessed channel page. The advertising not only can be carried out in the specific channel, but also can be carried out in the virtual channel of the specific channel, thereby increasing the PV of advertisement and improving the advertising effect. The invention also provides a method and a device for generating a channel, thereby improving the PV of advertisement by using the virtual channel for advertising.

Description

technical field [0001] The present invention relates to the field of network technology, in particular to a channel generation method and device, and an advertisement delivery method and system. Background technique [0002] With the development of Internet technology, the Internet provides a new display space for advertisements. By embedding the ad code into the web page script, the ad can be displayed when the web page is displayed. [0003] The traditional way of advertising is to place the advertisement on the website channel related to the advertisement content for display. For example, for automobile advertisements, customers most expect their advertisements to be displayed on the automobile channel. refer to figure 1 , which is the flow chart of ad delivery commonly used at present. Firstly, obtain the advertisement provided by the advertiser; then, select the channel for delivery according to the type of advertisement; finally, deliver the advertisement on the sel...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 段建国
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD