Method for proposing advertisement keyword and system thereof
A keyword and keyword group technology, applied in the field of suggesting advertising keywords and its system, can solve the problems of reduced advertising effect and unfavorable advertisers to purchase advertising keywords one by one, so as to achieve the effect of low cost and reducing burden
Inactive Publication Date: 2010-09-01
NHN BUSINESS PLATFORM CORP
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Problems solved by technology
[0003] However, according to the above-mentioned conventional advertising method, there is a burden on the advertiser to directly select the advertising keyword for the advertisement to be published.
In addition, according to the traditional advertising method, when the advertising keywords selected by the advertiser are not popular keywords or have little relevance to the advertiser's business category, the advertising effect may be further reduced
Furthermore, according to traditional advertising methods, advertisers have to unfavorably purchase advertising keywords one by one
Method used
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[0024] Embodiments of the invention will now be described in detail with reference to examples shown in the accompanying drawings, wherein like reference numerals refer to like elements throughout. The embodiments will be described below to specifically explain the present invention by referring to the figures.
[0025] figure 1 is a diagram showing the interworking relationship between new advertisers and existing advertisers and the interworking relationship of the advertisement keyword suggestion system 110 according to an exemplary embodiment of the present invention.
[0026] refer to figure 1 , each of the first to third existing advertiser terminals 101, 102, and 103 satisfies a high pay-per-click (Pay per Click: PPC) with or beyond a preset reference value and the number of clicks or keywords. performance advertisers, and provide advertisement keywords to the advertisement keyword suggestion system 110 .
[0027] figure 2 It is a diagram showing an example of an a...
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Disclosed are a method and system for proposing an advertisement keyword. The method includes receiving an input of a keyword associated with a new advertiser, extracting a representative keyword from among advertisement keywords of an existing advertiser having an outcome of a prescribed reference value or more, comparing a keyword inputted in association with the new advertiser and the representative keyword of the existing advertiser, determining whether the new advertiser has the same business category as that of the existing advertiser based on the compared result, designating a predetermined keyword-set as a business category keyword based on the determined result, and proposing the advertisement keyword to the new advertiser based on a result obtained by analyzing the business category keyword.
Description
technical field [0001] The present invention relates to a method and system for suggesting advertising keywords, which can judge the business category of an advertiser to suggest keywords suitable for the advertiser's business category. More specifically, it relates to a method for suggesting advertising keywords A method and system that can determine the business category of an advertiser based on a comparison result between keywords input by a new advertiser and representative keywords of an existing advertiser. Background technique [0002] In general, an advertising method using the Internet may be performed such that an advertisement keyword purchased by an advertiser is input as a query, and an advertisement registered by the advertiser is disclosed based on a search result of the query. [0003] However, according to the above-mentioned conventional advertising method, there is a burden on an advertiser to directly select an advertisement keyword for an advertisement ...
Claims
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IPC IPC(8): G06Q99/00
CPCG06Q30/02G06Q30/0243
Inventor 申铉哲安奎镇高景鲜
Owner NHN BUSINESS PLATFORM CORP