System and method for providing region-based mobile advertising
A mobile advertising and advertising technology, applied in the direction of location information-based services, transmission systems, data processing applications, etc.
Inactive Publication Date: 2011-04-06
SAMSUNG ELECTRONICS CO LTD
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Problems solved by technology
[0007] Therefore, the present invention has been achieved to solve the above-mentioned problems occurring in the prior art and to provide additional advantages by providing an apparatus and method for providing area-based mobile advertising services to provide users with convenient mobile advertising business
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[0040] Hereinafter, embodiments of the present invention set forth in the detailed description will be described below. The first embodiment of the present invention will be described regarding the case of unconditionally interrupting advertisement provision. This occurs when the terminal 100 is located in an area where reception of advertisements is not accepted by the terminal 100 . The second embodiment of the present invention will be described with respect to a case where when the terminal 100 is located in an area where the reception of the advertisement is not accepted by the terminal 100, the user of the terminal 100 notified is not accepted. The present disclosure provides a user with a function of interrupting an advertisement based on an advertisement acceptance request or an advertisement interruption request issued from the terminal 100 according to the user's preference.
[0041] First, refer to image 3 A method for providing an area-based mobile advertisement...
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Disclosed is a system and a method for providing a region-based mobile advertising service. Before an advertisement server delivers an advertisement to a terminal, a gateway receives the advertisement from the advertisement server. The gateway is a communication network between the advertisement server and the terminal. The gateway, then delivers the advertisement from the advertisement server when it is determined, based on the current position of the terminal, that the terminal is located in a region established for the provision of an advertising service. In contrast, when the terminal is not located in the established region, then the gateway asks the terminal whether or not to receive the advertisement. The gateway then sends or interrupts the advertisement according to a response from the terminal. When the terminal undergoes roaming, then the user is informed of an additional fee due to advertisement, so that the user can be provided with an opportunity to accept or reject the advertisement.
Description
technical field [0001] The present invention relates to a device and method for providing personalized and customized Mobile Advertising (MobAd) services to users. More specifically, the present invention is directed to an apparatus and method for providing advertisements related to an area in which a user is located. Background technique [0002] The Open Mobile Alliance (OMA) is a group researching standards for interworking between personal mobility schemes. The Open Mobile Alliance currently defines various application standards for mobile games, Internet services, and the like. Especially for the OMA working groups, the Open Mobile Alliance Requirements (OMA REQ) working group and the Open Mobile Alliance Content Distribution (OMA CD) working group are studying technical standards for providing mobile advertisement (MobAd) services. [0003] Mobile advertising is a technology used to distribute customized advertisements. These advertisements can be customized by the ...
Claims
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IPC IPC(8): H04L29/08H04W4/02H04W4/12G06Q30/02H04W4/021H04W4/029
CPCH04L67/18G06Q30/0261H04W4/02H04W4/021H04L29/08657H04W4/029H04L67/52H04W4/23H04W4/24
Inventor 金松圭
Owner SAMSUNG ELECTRONICS CO LTD