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Keyword tracking for microtargeting of mobile advertising

A technology for advertising and advertising content, applied in the direction of advertising, message/email/notification, data processing applications, etc.

Inactive Publication Date: 2011-04-20
QUALCOMM INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In particular, different use cases and custom computing platforms create the challenge of characterizing users' preferences and interests

Method used

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  • Keyword tracking for microtargeting of mobile advertising
  • Keyword tracking for microtargeting of mobile advertising
  • Keyword tracking for microtargeting of mobile advertising

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0041] An end-to-end mobile advertising system characterizes user behavior with respect to mobile communication devices in order to select micro-targeted advertisements. In particular, the use of "keywords" in mobile applications can serve as the basis or augmentation of user behavior profiles. The type of keywords monitored addresses specific user interface limitations and usage of the mobile communication device, such as calls placed, messages, applets or downloaded triglets, RSS feeds selected, and search terms used in wireless WAP or Navigation links. The marketplace platform handles mobile-appropriate The formatting required for the presentation of the communication device. Effectiveness is gauged even in the example of impression advertising by monitoring the user's location and / or interaction with the communication device for behavioral changes.

[0042] According to one aspect, in order to capture a better picture of a user's behavioral profile, a user monitor, loca...

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Abstract

An end-to-end mobile advertising system characterizes user behavior with regard to a mobile communication device in order to select micro-targeted advertisements. In particular, keyword usage in mobile applications can serve as a basis or augment a user behavioral profile. The types of keywords monitored address the particular user interface limitations and uses of a mobile communication device, such as dialed telephone, messages, applets, or triglets downloaded, RSS feeds selected, and search terms or navigation links used in a wireless WAP. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (reach), for a suitable number of presentations (frequency) and for an effective duration (time) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and / or interaction with the communication device to see a change in behavior.

Description

[0001] Claim of priority under 35 U.S.C. §119 [0002] This patent application claims priority to Provisional Application No. 61 / 025,642, filed February 1, 2008, entitled "Keyword Tracking for Microtargeting of Mobile Advertising" , said provisional application is assigned to the present assignee and is hereby expressly incorporated herein by reference. technical field [0003] Aspects disclosed herein relate to communication networks for distributing and tracking advertisements presented on mobile communication devices, and in particular to providing a marketplace platform that acts as a bridge between an advertising platform and a community of mobile communication devices for targeting and tracking Specific advertisements formatted and timed appropriately for users of mobile communication devices. Background technique [0004] Over the years, companies have tried to brand their products, satisfy existing consumers, and reach potential new consumers through traditional me...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q90/00H04W4/12
CPCH04L29/08675H04L67/22G06Q30/0248G06Q30/02H04L67/535G06Q30/0256G06Q30/0271G06Q30/0267G06Q30/0244
Inventor 罗伯特·C·刘易斯吉达尔·D·曼蒂阿姆
Owner QUALCOMM INC