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Method and system for realizing network advertisement release

A technology for online advertising and implementation method, applied in the field of network communication, can solve the problems of concentrated advertising volume, failure to meet expectations, premature termination of advertising, etc., and achieve the effect of protecting economic interests and preventing advertising effects.

Inactive Publication Date: 2011-07-13
BEIJING PEOPLE HAPPY INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Now many websites randomly place advertisements. When the end time set by the advertiser is approaching, if the expected amount of advertisements is far less than expected, the website will place a large number of advertisements, resulting in a very concentrated amount of advertisements during this period, or Intensive delivery at the beginning, causing the ad to end serving prematurely
Since the centralized delivery time is not the best delivery time for the ad, or the users who see the ad during this period are not the target audience of the ad, although the expected delivery volume of the ad has been achieved, the ad effect is not satisfactory. Harm the interests of advertisers

Method used

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  • Method and system for realizing network advertisement release
  • Method and system for realizing network advertisement release
  • Method and system for realizing network advertisement release

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Embodiment Construction

[0035] Embodiments of the present invention: a method for implementing network advertisement placement, comprising the following steps:

[0036] S1. Acquiring advertisement placement information;

[0037] S2, counting the delivery volume of the advertisement within a time period;

[0038] S3, calculating the remaining delivery probability;

[0039] S4, delivering the advertisement in the next time segment according to the remaining delivery probability;

[0040] S5, judging whether the delivery end time of the advertisement is reached, if not, go to step S2; if yes, end the delivery.

[0041] The delivery information in step S1 includes the total delivery time and total delivery amount of the advertisement set by the advertiser.

[0042] The time segment is obtained by equally dividing the total running time of the advertisement.

[0043] The steps of calculating the remaining delivery probability include:

[0044] Calculate the delivered frequency and remaining delivery ...

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Abstract

The invention discloses a method and system for realizing network advertisement release. The method comprises the following steps of: (S1) acquiring the release information of an advertisement; (S2) counting the release quantity of the advertisements in a time interval; (S3) calculating the residual release probability; (S4) releasing the advertisement in the next time interval according to the residual release probability; and (S5) judging whether the release finishing time of the advertisement is reached, if the finishing time is not up, turning to the step (S2), and if the finishing time is up, finishing the release. By using the method and the system, the release ratio of the advertisement in the release time is maintained in a stable state, the situation of excessively intensive advertisement release is prevented, and the economic benefit of an advertiser is protected.

Description

technical field [0001] The invention relates to a method and system for implementing network advertisement placement, belonging to the field of network communication. Background technique [0002] For advertisements priced by CPM (Cost Per Mille, online advertising charges per thousand people), the advertiser will set the number of times (total delivery volume) the advertisement will be delivered within a certain period of time (total delivery time). Now many websites randomly place advertisements. When the end time set by the advertiser is approaching, if the expected amount of advertisements is far less than expected, the website will place a large number of advertisements, resulting in a very concentrated amount of advertisements during this period, or Serving of this ad was prematurely terminated due to heavy delivery at the beginning. Since the centralized delivery time is not the best delivery time for the ad, or the users who see the ad during this period are not the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 张矗刘志华
Owner BEIJING PEOPLE HAPPY INFORMATION TECH
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