Method and system for feeding back putting effect of unidirectional video advertisement

Abstract

The invention discloses a method for feeding back the putting effect of a unidirectional video advertisement. The method comprises the following steps of: 101, configuring an image acquisition terminal and an information transmitting device on a video playing terminal for putting an advertisement and configuring an analysis and judgment server in a central machine room of an advertisement operator; 102, continuously acquiring image information of field advertisement audiences from the image acquisition terminal by using the information transmitting device and transmitting the image information to the analysis and judgment server; and 103, analyzing the characteristic information and interest degree information of the advertisement audiences from each video playing terminal by using the analysis and judgment server in combination with video advertisement contents and generating a judgment report specific to every advertisement putting effect according to an analysis result based on a set template. In the method, the interest degree information of the advertisement audiences on an advertisement is extracted by acquiring the image information of the video advertisement audiences, so that human influence factors are eliminated; and the method has a wide application range, and is not limited to a system in which a user can select playing contents.

Description

technical field [0001] The invention relates to a technology for obtaining advertisement placement effects, in particular to a one-way video advertisement placement effect feedback technology based on dynamic portrait pattern recognition. Background technique [0002] With the advancement of science and technology and information, advertisements are pervasive in people's lives. Newspapers, televisions, elevators, mobile phones, buses, etc. have become important carriers of today's advertisements. For urban people who work and live in skyscrapers, even if they don't read newspapers and TV, don't take buses and subways, they generally have to wait for elevators and take elevators, so building (elevator) advertisements are becoming more and more popular. The building advertising broadcasting system covers the main high-end intelligent office buildings in the city, well-known mid-to-high-end commercial buildings and mid-to-high-end residential quarters with dense traffic, effect...

AI Technical Summary

Problems solved by technology

[0004] Technology that relies on artificial feedback from advertising audiences is limited by the audience's willingness to cooperate with feedback and there are many human factors, so it is difficult to obtain a sufficient number of real sample information; technology that analyzes the content that users choose to play can only indirectly reflect the degree of attention of the audience, and is limited to A system where users can choose what to play

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