Information push control method and device

A control method and information push technology, applied in the field of Internet applications, can solve problems such as failure to achieve expected results, users' inability to obtain user experience, and increase of system burden

Active Publication Date: 2012-01-25
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The above information push method achieves targeted information push to a certain extent. However, based on the versatility of search engines, the user's single search behavior has a certain degree of chance, which is not enough to represent the long-term real interest of the user.
Therefore, in practical applications, the exist

Method used

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  • Information push control method and device
  • Information push control method and device
  • Information push control method and device

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Embodiment Construction

[0093] In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. All other embodiments obtained by persons of ordinary skill in the art based on the embodiments in this application shall fall within the protection scope of this application.

[0094] First, an information push control method provided in the embodiment of the present application is described, and the method may include the following steps:

[0095] Obtain the historical behavior data of the current user;

[0096] According to the historical behavior data of the current user, the historical interest distribution of the user on different inf...

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Abstract

The invention discloses an information push control method and device. The information push control method comprises the following steps of: acquiring historical behavior data of a current user; acquiring historical interestingness distribution of the user on different information subjects to receive a search key word submitted by the current user according to the historical behavior data of the current user; determining an information subject category corresponding to the search key word; determining real-time interestingness distribution of the user on different information subjects to calculate matching degree Mqb of Pb and Pq according to the search key word; and determining the number of pieces of information pushed to the current user according to the size of the Mqb. By applying the technical scheme, more accurate information push can be realized, the using experience of the user is improved, and the waste of system resources is reduced.

Description

technical field [0001] The present application relates to the field of Internet application technology, in particular to an information push control method and device. Background technique [0002] With the development of computer and network technology, the types of services provided on the Internet are also constantly improving. In the process of users browsing the website, the information push system plays a very important role. The current common information push methods include email marketing, advertising and so on. According to statistics, a considerable number of users will conduct follow-up behaviors such as browsing and purchasing based on the pushed information. Therefore, information push can not only facilitate the use of users, but also increase the degree of association between users and the website. It also helps to reduce users' aimless browsing, clicking and other behaviors, thereby reducing the burden on the website server and saving network bandwidth re...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 林婧俞海
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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