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Framework for track-based mobile applications

A trajectory and user technology, applied in data processing applications, special data processing applications, instruments, etc., can solve the problem that targeted advertising is not particularly effective

Inactive Publication Date: 2012-09-26
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, targeted advertising based on a user's current location may not be particularly effective because the user's current location may not be an accurate identifier of the user's true preferences

Method used

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  • Framework for track-based mobile applications
  • Framework for track-based mobile applications
  • Framework for track-based mobile applications

Examples

Experimental program
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Embodiment Construction

[0023] figure 1 is an illustration of an example environment 100 for generating and using trajectories. In some implementations, a track may be a collection of location identifiers and a time identifier indicating a time during which some or all of the location identifiers were determined. Tracks can also be associated with users. The trajectory may purport to represent the path or route taken by the associated user. In some implementations, the mobile device 110 using a global positioning system (GPS) collects the location identifiers that make up the track.

[0024] As noted above, environment 100 may include mobile device 110 . Mobile device 110 may include a variety of mobile computing devices including, but not limited to, cellular telephones, personal digital assistants, video game devices, audio and video players, watches, dongles, laptop computers, or any other type of computing device . Mobile device 110 may be any computer device that a user may take with him w...

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PUM

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Abstract

Tracks associated with a first user are identified by a computing device. Each track may include location identifiers. The identified tracks are clustered to generate a composite track for the first user by the computing device. At least one track that is similar to the composite track is identified by the computing device. The at least one track may be associated with a user other than the first user. Information related to the identified at least one track that is similar to the composite track is provided by the computing device through a network.

Description

Background technique [0001] Targeted advertising is a popular and efficient technique for delivering advertisements. One method of targeting advertisements is to target advertisements based on published content. For example, stores specializing in music may display their advertisements in magazines or on web pages related to music or known to be visited by people who buy music. [0002] Another technique for targeted advertising is to target advertisements based on a location associated with a user. A user's location may be determined by an IP (Internet Protocol) address associated with the user, or by a global positioning system or other location-aware technology associated with the user. For example, a user of a cell phone may receive an advertisement for a coffee shop when the cell phone determines that the user is near the coffee shop. However, targeted advertising based on a user's current location may not be particularly effective because the user's current location m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F17/30241G06Q30/00G06F16/29
Inventor M·哈里德森I·莫霍梅德D·B·特里G·阿南塔纳拉亚南C·A·特克卡瑟
Owner MICROSOFT TECH LICENSING LLC