Persistent metadata for a user-controlled policy of personal data disclosure and usage for online advertising

A user strategy and persistent technology, applied in the field of advertising, can solve the problem that the offer provider or the user is not too effective, does not want to share with the advertiser, and the advertiser wastes resources.

Active Publication Date: 2012-10-10
ADOBE SYST INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, users who receive offers from such advertisers may not want to share their information with the advertisers, even though they would likely like the products and / or services offered by the advertisers
[0004] As such, current approaches result in advertisers wasting undue resources and many users are concerned about privacy issues regarding how their user information is handled
Accordingly, current methods of providing offers to users are not very efficient for either the offer provider or the user

Method used

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  • Persistent metadata for a user-controlled policy of personal data disclosure and usage for online advertising
  • Persistent metadata for a user-controlled policy of personal data disclosure and usage for online advertising
  • Persistent metadata for a user-controlled policy of personal data disclosure and usage for online advertising

Examples

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Embodiment Construction

[0014] User-defined and controlled policies are persisted in metadata that is communicated to the offering entity along with user information. The offering entity may be an advertiser, marketer, or the like. The compliance engine ensures that offer entities comply with user policies. The user-controlled system allows the user to select the types of offers the user wishes to accept based on the user's preferences and interests. Users can define the price at which they are willing to accept an offer. Correspondingly, user data becomes a commodity that can be traded. Further, the offering entity can reduce the amount of resources wasted on trying to win over customers who have no interest in receiving advertising material and are not interested in receiving a particular type of offer, even though they are usually amenable to receiving offers.

[0015] In one embodiment, a trusted third party entity is established. A user may provide user information and an associated set of p...

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Abstract

A user policy definition of a user policy is received. The user policy definition indicates a user is receptive to receiving an offer and a user-controlled criterion for disclosure of user information. Further, persistent metadata that includes the user policy is generated. A compliance engine sends the user information with the persistent metadata to an offer provider. Further, offer data for a user is received from an offer provider. The offer data indicates a description of content in the offer and an offer criterion indicating a targeting characteristic. In addition, the compliance engine validates that the offer criterion complies with the user-controlled criterion. The offer is sent to the user upon determining that the offer criterion complies with the user-controlled criterion.

Description

technical field [0001] This disclosure relates generally to advertising. More specifically, the present disclosure relates to policies for user control of advertisements. Background technique [0002] User information is generally collected by various organizations including data providers, content providers, merchants, and marketers and provided or sold to advertisers and marketers with few restrictions. Marketers and advertisers use this user information to target recipients who exhibit characteristics that indicate they will be more likely to respond affirmatively to an online offer. In some cases, users may have the opportunity to opt-out or not allow marketers and advertisers to collect or use their information. However, most of the time, users have little or no control over how their information is collected and used by marketers and advertisers. As a result, a user who chooses to receive the offer will typically receive a large number of advertisements that he or s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/02G06Q30/0277G06Q50/01
Inventor G·鲍姆W·常
Owner ADOBE SYST INC
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