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Adaptive placement of auxiliary media in recommender systems

A recommender, media technology, applied in the direction of television, electrical components, selective content distribution, etc., can solve the problem of advertisers to determine the viewing mode of individual viewers, reduce signaling and processing load, optimize placement, efficient and optimized placement Effect

Inactive Publication Date: 2012-10-31
FUNKE DIGITAL TV GUIDE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Similarly, there is no way for advertisers to determine viewing patterns or target advertisements to individual viewers because the same advertisement is broadcast to everyone watching a particular program

Method used

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  • Adaptive placement of auxiliary media in recommender systems
  • Adaptive placement of auxiliary media in recommender systems
  • Adaptive placement of auxiliary media in recommender systems

Examples

Experimental program
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Embodiment Construction

[0050] Embodiments of the invention will now be described based on an exemplary recommender system that generates ratings and scores on content items (such as books, TV shows, movies, etc.) and allows scheduling of content and ancillary media. Although placement of video, audio or text advertisements is described in the following embodiments, the invention is not limited to such types of auxiliary media and may be inserted or added to any other auxiliary media for other purposes such as user support or guidance, etc. .

[0051] figure 1 A schematic block diagram of a recommender system comprising an information data store 103 connected to a source (S) 101 is shown. The source 101 may be, for example, an Electronic Program Guide (EPG) service on the Internet providing informational data about TV programmes. The information data store 103 can be connected to at least one filter (F) 105 associated with a personalized content channel. Note that any number of personalized conten...

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PUM

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Abstract

The present invention relates to an apparatus, method, and computer program product for controlling a recommender system, wherein placement of auxiliary media in relation to at least one content item presented to a user is controlled. A first scheduler (111) is provided for scheduling the at least one content item based on a user profile obtained from a recommender system. Additionally, a second scheduler (118) is provided for scheduling placement of the auxiliary media in response to the first scheduler (111), wherein the second scheduler (118) is adapted to receive information about a scheduled content from the first scheduler (111) and to decide which auxiliary media to place into a presentation space based on the received information.

Description

technical field [0001] The present invention relates to an apparatus, method and computer program product for controlling the placement of auxiliary media (eg auxiliary audio, video or text information, advertisements, etc. related to a personalized channel or content item for user support). Background technique [0002] The use of recommender technology is steadily being introduced to the market. In various examples, websites provide recommenders to support users in finding content items (eg, movies) they like, and electronic devices (eg, personal video recorders) use recommenders to automatically filter content items. Recommender systems are increasingly applied to personalize or personalize services and products by learning user profiles based on feedback from users on selected content items (e.g., books, songs, television (TV) shows, movies, etc.), And use machine learning techniques to infer ratings for new items. [0003] A recommender typically learns a user's prefe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/262H04N21/2668H04N21/442H04N21/458H04N21/466H04N21/475H04N21/482H04N21/81G06Q30/02
CPCH04N21/4826H04N21/458H04N21/262H04N21/44222G06Q30/02H04N21/25891H04N7/17318H04N21/4668H04N21/2668H04N21/4756H04N21/4755H04N21/812H04N21/4667H04N21/44224
Inventor T.齐尔F.罗森加特
Owner FUNKE DIGITAL TV GUIDE