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Network advertisement putting method and device

A network advertisement and advertisement placement technology, applied in the network field, can solve problems such as inability to control individual user advertisement placement, poor user experience, and waste of advertisement traffic, so as to improve the effect of advertisement placement, avoid rebellious psychology, and save advertisement traffic. Effect

Inactive Publication Date: 2012-11-28
BEIJING IZP NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] This application provides a method and device for online advertisement delivery to solve the problem that the existing network advertisement delivery cannot control the advertisement delivery of a single user, resulting in a waste of advertising traffic, and easily causing users to have rebellious psychology, resulting in poor user experience.

Method used

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  • Network advertisement putting method and device
  • Network advertisement putting method and device
  • Network advertisement putting method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0033] refer to figure 1 , shows a flow chart of the steps of a network advertisement delivery method according to Embodiment 1 of the present application.

[0034] The network advertisement delivery method of this embodiment includes the following steps:

[0035] Step S102: Identify the user according to the user information.

[0036] Among them, the user information includes but is not limited to the user's cookie information, IP address information, UA (User Agent, user agent) information, user name information, etc., through which a user can be uniquely identified.

[0037] Step S104: Obtain frequency information of the user.

[0038] Wherein, the frequency information includes at least one of the following: a time interval for a user to visit the advertisement delivery webpage, the number of times the user visits the delivered advertisement per unit time, and the number of times the user visits the delivered advertisement within a scheduling period.

[0039] The online...

Embodiment 2

[0044] refer to figure 2 , shows a flow chart of the steps of a network advertisement delivery method according to Embodiment 2 of the present application.

[0045] The network advertisement delivery method of this embodiment includes the following steps:

[0046] Step S202: When the user visits the webpage with advertisements, identify the user according to the user information.

[0047] The ways to identify users based on user information include: based on user cookie information, IP address information, UA information, user name, user login name, etc. Wherein, cookie information includes HTTP cookie and / or FLASH cookie. Of course, it is not limited thereto, and a person skilled in the art may also identify a user through other appropriate user information in actual use.

[0048] Step S204: Obtain at least one of frequency information such as the time interval for the user to visit the advertisement delivery webpage, the number of times the user visits the placed adverti...

Embodiment 3

[0090] refer to Figure 5 , which shows a flow chart of steps of a network advertisement delivery method according to Embodiment 3 of the present application.

[0091] In this embodiment, the cookie on the user's browser is used to store the user's past advertisement visit information, and the user's past advertisement visit information is stored in the cookie on the user's browser. There is no need for the time consumption of lookup after storage.

[0092] The network advertisement delivery method of this embodiment includes the following steps:

[0093] Step S302: When the user visits the webpage and requests an advertisement, he accesses the advertisement scheduling server with cookie information, wherein the cookie information carries the user's past advertisement access information.

[0094] In this embodiment, the user's previous advertisement visit information is stored in the cookie on the client end. When the user visits a web page with advertisements, he will simul...

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Abstract

The application provides a network advertisement putting method and device. The network advertisement putting method comprises the following steps: identifying a user according to user information; obtaining the frequency information of the user; and determining the network advertisement put to the user according to the frequency information and putting the determined network advertisement to the user. The frequency information at least comprises one of the following: time interval for visiting an advertisement putting webpage by the user, the times for visiting the put advertisement by the user in a unit time and the times for visiting the put advertisement by the user in a scheduling period. By utilizing the web advertisement putting method and the device, the advertisement putting effect is improved, and the advertisement traffic is saved.

Description

technical field [0001] The present application relates to the field of network technologies, in particular to a method and device for placing network advertisements. Background technique [0002] Online advertising, also known as Internet advertising, refers to a high-tech advertising operation method that uses advertising banners, text links, multimedia and other methods on the website to publish or release advertisements on the Internet and deliver them to Internet users through the Internet. This new form of advertising enables companies to carry out instant promotions as well as long-term brand building planning. [0003] With the development of the Internet industry, Internet advertising has become a profit method for most websites, and the amount of advertising is also increasing. However, when promoting products to users through Internet advertisements, there is no restriction on advertising. When users browse the web, frequent advertisements will make users feel reb...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 董铭罗峰黄苏支李娜
Owner BEIJING IZP NETWORK TECH CO LTD
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