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Advertisement putting method, device and system

A technology for advertising and advertising, applied in the field of communications, can solve the problems of invalid advertising, invalid advertising, and miscasting, and achieve the effects of avoiding invalid advertising, improving return on investment, and reducing costs.

Inactive Publication Date: 2011-03-30
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The advertisement information cached locally by the existing advertisement client or business server may make the advertisement invalid because the advertisement delivery task has been fulfilled, or the frequency capping (Frequency Capping) of exposure to a certain audience user (that is, displayed to the user) reaches a temporary Cannot be delivered, or the advertiser has modified the advertising task and advertising strategy, etc., so that the advertising metadata is modified
However, the ad data stored in the cache is not synchronized accordingly. Therefore, it will lead to consequences such as invalid ad delivery, mis-delivery, and failure to complete the delivery task.
[0004] Among them, the exposure frequency limit refers to limiting the number of times an audience watches a specific advertisement, because the existing advertisement information can be sent from the advertising client on the terminal side to the business client, or from the business server on the network side to the business client on the terminal, so it is impossible to achieve the total exposure frequency control accurately and controllably

Method used

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  • Advertisement putting method, device and system
  • Advertisement putting method, device and system
  • Advertisement putting method, device and system

Examples

Experimental program
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Embodiment Construction

[0049] figure 1 It is a flowchart of the advertising delivery method described in Embodiment 1 of the present invention. As shown in the figure, the method includes:

[0050] Step 101, after receiving an advertisement delivery request, the advertisement client or service server selects advertisement information to be delivered according to the advertisement delivery request.

[0051] Among them, the advertisement delivery request can come from the business client (Ad App) on the terminal. When the audience user runs the game program or opens a certain web page, the business client will send the advertisement delivery request, wherein the advertisement delivery request can carry the user ID , one or more of advertisement parameters such as service provider identifier or advertisement client identifier, terminal information (eg model), context data, advertisement provider, advertisement slot identifier, advertisement size, and advertisement size.

[0052] Wherein, selecting the...

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Abstract

The embodiment of the invention relates to an advertisement putting method, device and system. The method comprises the following steps: after an advertisement client or a service server receives an advertisement putting request, selecting advertisement information to be putted in accordance with the advertisement putting request; according to the selected advertisement metadata generated by the advertisement server and related to the advertisement information, judging effectiveness of the advertisement information; and determining whether the advertisement information is put or not in accordance with the effectiveness of the advertisement information. By using the embodiment of the invention, the total exposure frequency limit of a terminal side and a network side can be realized exactly and controllably, so that the non-effective advertisement putting can be avoided on the advertisement platform, thus reducing the cost of the advertisers and improving investment return rate of the advertisements.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to an advertisement delivery method, device and system. Background technique [0002] The mobile advertising service is a technology for delivering advertising information through mobile media. An existing system for supporting mobile advertising services is based on a mobile advertising system (Mobile Advertising Enabler, MobAd) of the Open Mobile Alliance (OMA). Based on this system, the existing advertisement delivery method is to obtain the advertisement information to be delivered from the advertisement server (Advertisement Server, referred to as Ad Server) of the mobile advertisement system in advance and cache it in the business server (Service Provider Application, referred to as SP App) and the advertiser. In the Advertisement Engine (Ad Engine for short), the advertisement is delivered to the audience user terminal through the service server or the adverti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30
CPCG06Q30/00G06Q30/0251G06Q30/02
Inventor 李克鹏邵刚谭银燕
Owner HUAWEI TECH CO LTD
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