Advertisement putting method, device and system

Abstract

The embodiment of the invention relates to an advertisement putting method, device and system. The method comprises the following steps: after an advertisement client or a service server receives an advertisement putting request, selecting advertisement information to be putted in accordance with the advertisement putting request; according to the selected advertisement metadata generated by the advertisement server and related to the advertisement information, judging effectiveness of the advertisement information; and determining whether the advertisement information is put or not in accordance with the effectiveness of the advertisement information. By using the embodiment of the invention, the total exposure frequency limit of a terminal side and a network side can be realized exactly and controllably, so that the non-effective advertisement putting can be avoided on the advertisement platform, thus reducing the cost of the advertisers and improving investment return rate of the advertisements.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to an advertisement delivery method, device and system. Background technique [0002] The mobile advertising service is a technology for delivering advertising information through mobile media. An existing system for supporting mobile advertising services is based on a mobile advertising system (Mobile Advertising Enabler, MobAd) of the Open Mobile Alliance (OMA). Based on this system, the existing advertisement delivery method is to obtain the advertisement information to be delivered from the advertisement server (Advertisement Server, referred to as Ad Server) of the mobile advertisement system in advance and cache it in the business server (Service Provider Application, referred to as SP App) and the advertiser. In the Advertisement Engine (Ad Engine for short), the advertisement is delivered to the audience user terminal through the service server or the adverti...

AI Technical Summary

Problems solved by technology

[0003] The advertisement information cached locally by the existing advertisement client or business server may make the advertisement invalid because the advertisement delivery task has been fulfilled, or the frequency capping (Frequency Capping) of exposure to a certain audience user (that is, displayed to the user) reaches a temporary Cannot be delivered, or the advertiser has modified the advertising task and advertising strategy, etc., so that the advertising metadata is modified

However, the ad data stored in the cache is not synchronized accordingly. Therefore, it will lead to consequences such as invalid ad delivery, mis-delivery, and failure to complete the delivery task.

[0004] Among them, the exposure frequency limit refers to limiting the number of times an audience watches a specific advertisement, because the existing advertisement information can be sent from the advertising client on the terminal side to the business client, or from the business server on the network side to the business client on the terminal, so it is impossible to achieve the total exposure frequency control accurately and controllably

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