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Method and device for determining festival hot commodity

A commodity and festival technology, applied in business, marketing, instruments, etc., can solve problems such as the inability to meet the needs of merchants

Inactive Publication Date: 2013-02-20
BEIJING JINGDONG CENTURY TRADING CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, with the continuous expansion of the business field, the changes and updates of product categories, the addition of many special festivals, and the influence of external factors, the results obtained by simply summarizing experience and sales can no longer meet the needs of businesses that are increasingly demanding refined marketing. need

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  • Method and device for determining festival hot commodity
  • Method and device for determining festival hot commodity
  • Method and device for determining festival hot commodity

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Embodiment Construction

[0023]Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0024] figure 1 is a schematic diagram of the basic steps of the method for determining festival best-selling commodities according to an embodiment of the present invention. Such as figure 1 As shown, the method for determining festival best-selling commodities in the embodiment of the present invention mainly includes step S11 and step S12.

[0025] Step S11: For each ...

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Abstract

The invention provides a method and a device for determining a festival hot commodity, which can more accurately sieve the festival hot commodity under the condition of a large-scale commodity. The method comprises the following steps of: respectively aiming at each commodity in various commodities, calculating the hot-sell degree of the commodity during a festival period according to the comparison between the sale volume of the commodity the set festival period and the sale volume of a pre-set time slot during the festival period; and determining the commodity with the higher hot-sell degree to be as the festival hot commodity.

Description

technical field [0001] The invention relates to a method and a device for determining festival hot sale commodities. Background technique [0002] As we all know, festivals will bring large-scale concentrated consumption, so businesses will spare no effort to carry out a series of festival marketing activities such as brand promotion, product discounts, and gift coupons during this period. Due to the advantages of e-commerce in marketing, festival marketing in e-commerce is not limited to traditional holidays such as Spring Festival, Mid-Autumn Festival, and National Day. Special festivals such as Mother's Day, Father's Day, Qixi Festival, and Singles' Day have also become indispensable. Marketing Festival. [0003] During the festival, the sales of some commodities will be affected by the festival and increase, while some commodities will not be affected, which objectively causes the sales of different commodities to be affected differently by the festival. A very importa...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0283G06Q30/0201
Inventor 李丹丹
Owner BEIJING JINGDONG CENTURY TRADING CO LTD