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A method and terminal for processing advertisements

An advertising and terminal technology, applied in the recording of information on disk, instruments, magnetic recording, etc., can solve problems such as customer boredom and negative emotions in product advertisements, and achieve the effect of improving delivery efficiency

Inactive Publication Date: 2017-06-16
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditional TV uses repeated video advertisements to influence consumers and expand product influence, but the defect of repeated advertisements is that it is easy to bore customers and even cause consumers to have negative emotions towards product advertisements

Method used

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  • A method and terminal for processing advertisements
  • A method and terminal for processing advertisements
  • A method and terminal for processing advertisements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0077] The user is watching digital TV, finds an item of interest, for example, a set of furniture, and sees an on-screen prompt of the advertisement information of the furniture. The user issues a signaling instruction to read the advertisement information of the furniture through the remote controller, and notifies the playback control terminal through the signaling return.

[0078] After receiving the signaling instruction, the digital TV playback control terminal triggers the corresponding advertisement link information, downloads the corresponding advertisement through the advertisement link information, and plays it. The advertisement link information can be displayed in a certain area of ​​the TV screen, which can be set by the user.

[0079] After the mobile terminal receives the instruction to exit the currently playing advertisement, it returns to normal video playback, or exits after playing the advertisement at regular intervals, and returns to normal video playbac...

Embodiment 2

[0081] A user watches a video through a mobile terminal and finds an item of interest in the video, for example, a fashion digital camera.

[0082] The screen of the mobile terminal shows that the current page contains the advertisement prompt information of the fashion digital camera, for example, highlighting the corresponding area of ​​the digital camera, or animation display, or some special effect display that can play a prompt role, and the user selects the digital The corresponding area of ​​the camera.

[0083] After the mobile terminal receives the click information of the corresponding area of ​​the digital camera, it will display relevant advertising information of the digital camera selected by the user, including: the function of the digital camera, the seller, contact information, etc., so that the user can directly pass a certain method ( For example, instant messaging, telephone, email, etc.) to contact the seller.

[0084] If the mobile terminal plays the vid...

Embodiment 3

[0087] The user enjoys the video through the mobile terminal, finds interesting items in the video, for example, a fashion digital camera, and sees the advertisement prompt information.

[0088] The screen of the mobile terminal displays the advertisement prompt information contained in the current page, and displays the advertisement prompt information of related items in the current page in the form of a digital list, and the user can select the interested item in the corresponding list content through the number buttons.

[0089] After receiving the user's instruction to select a digital camera, the mobile terminal displays relevant advertising information of the digital camera selected by the user, including: the function of the digital camera, seller, contact information, etc. Phone, email, etc.) to contact the seller for inquiries.

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PUM

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Abstract

The present invention provides a method and terminal for processing advertisements. The method includes: during video playing, displaying advertisement instruction information corresponding to one or more information points on a related video interface playing one or more information points. According to the present invention, the advertisement can be played according to the user's wishes, and the defects of the prior art that interactive advertisement information cannot be added and lack of interactivity are overcome. The interactive advertisement prompt information in the present invention prompts customers to actively select interesting advertisement information, stimulates the interest of potential customers, and improves the efficiency of placing advertisements in videos.

Description

technical field [0001] The present invention relates to the field of video playing, in particular to a method and terminal for processing advertisements during video playing. Background technique [0002] As an important means of entertainment, video communication includes various video contents such as movies, TV, and mobile terminals. Traditional TV uses repeated video advertisements to influence consumers and expand product influence, but the defect of repeated advertisements is that it is easy to bore customers and even cause consumers to have negative emotions towards product advertisements. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide a method and terminal for processing advertisements, so as to realize playing advertisements according to user's wishes. [0004] In order to solve the above technical problems, the present invention provides a method for processing advertisements, including: [0005] In ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G11B19/02
CPCH04N21/4725H04N21/8583
Inventor 支周陈霖卢忱
Owner ZTE CORP