Microblog pushing method and device based on user propagation power

A technology of spreading power and users, applied in the network field, can solve the problems of wasting network resources, reducing the timeliness of pushing microblogs, and low accuracy of microblog popularity

Active Publication Date: 2013-06-26
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0015] Embodiments of the present invention provide a microblog push method and device based on user communication power, which is used to solve the problem of low accuracy in determining user

Method used

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  • Microblog pushing method and device based on user propagation power
  • Microblog pushing method and device based on user propagation power
  • Microblog pushing method and device based on user propagation power

Examples

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Example Embodiment

[0032] In order to avoid the influence of human subjective factors and "zombie fans" on determining the communication power of users, the microblog push method provided by the embodiment of the present invention is mainly based on the following basic assumptions:

[0033] That is, for any two users, the two users are referred to as the first user and the second user below. If the first user forwards the second user's microblog, the first user will transmit a part of his own communication power. to the second user. That is, the user's communication power is transitive.

[0034] continue with figure 1 Take an example to illustrate the above basic assumptions. figure 1 , the microblog posted by user u0 is forwarded by user u1, that is, the microblog posted by user u0 will follow figure 1 But for users u0 and u1, once u0's Weibo is forwarded by u1, the subsequent Weibo will be spread to u1's fans, that is, when u0's Weibo is forwarded by u1 When u0's Weibo reaches u1, the subs...

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Abstract

The invention discloses a microblog pushing method and device based on user propagation power, aiming at solving the problems in the prior art that the microblog pushing timeliness is reduced and network resources are wasted caused by low accuracy in the propagation power determination. The method comprises the following steps that: a server determines the forwarding relationship and propagation power transfer ratio among all users according to preset initial propagation power values, determines the propagation power of each user, pre-estimates the hot degrees of microblogs to be pushed according to the determined propagation power of each user, and accordingly pushes the microblogs to be pushed. According to the method, the determined propagation power has no subjective errors, and the situation that the accuracy of propagation power determination is reduced due to the existence of zombie fans can be avoided, so that the propagation power of each user can be accurately determined, the accuracy of pre-estimation of the hot degrees of the microblogs to be pushed is improved, and when the microblogs are pushed according to pre-estimated hot degrees, the microblog pushing timeliness can be improved and the network resources cannot be wasted.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a method and device for pushing microblogs based on user communication power. Background technique [0002] Weibo is a highly disseminated information platform based on social relations. Weibo carries the information to be disseminated, and it is disseminated through the forwarding behavior of users. [0003] Specifically, a microblog starts from the original user and is first pushed to users who follow the original user. After receiving the microblog, these users can edit the microblog again and forward it. The forwarded microblog will be is pushed to other users who follow these users, such as figure 1 shown. [0004] figure 1 It is a schematic diagram of Weibo spreading through users' reposting behavior in the prior art, in figure 1 In , each hollow circle represents a user. For a microblog, user u0 is the original user of the microblog, and both users u1 and u2 follow u...

Claims

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Application Information

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IPC IPC(8): H04L12/58H04L29/08
Inventor 冯扬姜贵彬陈开江王传鹏袁树仑
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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