A microblog push method and device based on user communication power

Abstract

The invention discloses a microblog pushing method and device based on user propagation power, aiming at solving the problems in the prior art that the microblog pushing timeliness is reduced and network resources are wasted caused by low accuracy in the propagation power determination. The method comprises the following steps that: a server determines the forwarding relationship and propagation power transfer ratio among all users according to preset initial propagation power values, determines the propagation power of each user, pre-estimates the hot degrees of microblogs to be pushed according to the determined propagation power of each user, and accordingly pushes the microblogs to be pushed. According to the method, the determined propagation power has no subjective errors, and the situation that the accuracy of propagation power determination is reduced due to the existence of zombie fans can be avoided, so that the propagation power of each user can be accurately determined, the accuracy of pre-estimation of the hot degrees of the microblogs to be pushed is improved, and when the microblogs are pushed according to pre-estimated hot degrees, the microblog pushing timeliness can be improved and the network resources cannot be wasted.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a method and device for pushing microblogs based on user communication power. Background technique [0002] Weibo is a highly disseminated information platform based on social relations. Weibo carries the information to be disseminated, and it is disseminated through the forwarding behavior of users. [0003] Specifically, a microblog starts from the original user and is first pushed to users who follow the original user. After receiving the microblog, these users can edit the microblog again and forward it. The forwarded microblog will be is pushed to other users who follow these users, such as figure 1 shown. [0004] figure 1 It is a schematic diagram of Weibo spreading through users' reposting behavior in the prior art, in figure 1 In , each hollow circle represents a user. For a microblog, user u0 is the original user of the microblog, and both users u1 and u2 follow u...

AI Technical Summary

Problems solved by technology

[0015] Embodiments of the present invention provide a microblog push method and device based on user communication power, which is used to solve the problem of low accuracy in determining user communication power in the prior art, resulting in low accuracy in predicting microblog popularity, thereby reducing Solved the timeliness of pushing Weibo and the waste of network resources

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