Television viewing rate assessment method and system based on internet protocol television (IPTV)

A technology of audience ratings and indicators, applied in the field of IPTV-based audience evaluation and systems, can solve problems such as the inability to objectively and comprehensively reflect the viewing behavior, and the inability to exclude systematic errors and accidental errors.

Active Publication Date: 2013-09-11
SHANGHAI ORIENTAL PEARL MEDIA
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Problems solved by technology

However, the traditional evaluation method of TV ratings only focuses on the viewing behavior of live broadcasts. Therefore, the traditional evaluation method of TV ratings cannot objectively and comprehensively reflect the viewing behavior of users in IPTV.
Traditional ratings are based on accurate survey data, which cannot rule out systematic errors and accidental errors

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  • Television viewing rate assessment method and system based on internet protocol television (IPTV)
  • Television viewing rate assessment method and system based on internet protocol television (IPTV)

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Embodiment Construction

[0022] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0023] figure 1 Shown is the structure of the viewing evaluation system based on IPTV in the present invention, the viewing evaluation system 100 at least includes a meta index calculation module 10, a dimensionless processing module 20, a viewing space construction module 30 and a viewing index calculation module 40, wherein:

[0024] The meta-indicator calculation module 10 is used to calculate a number of meta-indices for viewing based on the collected raw viewing data according to a predetermined index algorithm. The viewing meta-indices correspond to different viewing behaviors, and the viewi...

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Abstract

The invention provides a television viewing rate assessment method based on an internet protocol television (IPTV). The television viewing rate assessment method based on the IPTV comprises the steps of performing meta index calculation, namely calculating acquired original television viewing data according to a preset index algorithm to obtain a plurality of television viewing meta indexes; performing dimensionless processing to the television viewing meta indexes to generate a plurality of normalized television viewing meta indexes; establishing a television viewing space, namely selecting the plurality of corresponding normalized television viewing meta indexes to establish a multidimensional television viewing space, wherein each normalized television viewing meta index represents one dimension of the television viewing space, and different television viewing behaviors are represented by television viewing spaces with different dimensions; and performing television viewing index calculation, namely calculating the television viewing indexes of the television viewing behaviors according to the television viewing space. Correspondingly, the invention further provides a television viewing rate assessment system based on the IPTV. Therefore, the television viewing behaviors of users can be objectively and comprehensively.

Description

technical field [0001] The present invention relates to the technical field of IPTV (Internet Protocol Television, Internet Protocol Television), in particular to an IPTV-based viewing evaluation method and system. Background technique [0002] At present, the methods for describing users' viewing behaviors are mainly based on traditional TV ratings evaluation methods. In the general TV business intelligence system (Business Intelligence System), traditional ratings evaluation methods are used to generate ratings indicators such as user ratings. Due to the one-way transmission and non-digital transmission mode of traditional TV (including most cable TV), it is difficult for the background of traditional TV broadcast control system to obtain user viewing data. Therefore, we have to use sampling to collect viewing data. Traditional TV ratings are based on population distribution, select sample households through random sampling, and then use diary method and instrument metho...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258
Inventor 潘洪涛叶榕郑杰
Owner SHANGHAI ORIENTAL PEARL MEDIA
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