Marketing mode for changing customer into corporate shareholder

Abstract

The invention discloses a marketing mode for changing a customer into a corporate shareholder. The marketing mode is to make the customer become a constituent part of a corporation or a dealer and form a benefit community together with the corporation or the dealer, so that each expense of the customer becomes one long-term capital investment for the corporation or the dealer, and the customer can obtain dividends for a long term from the profit of corresponding corporations or dealers where the customer has consumed; consequently, the customer is excited to continue purchasing commodities and services sold by the corporation or the dealer and pay attention to the development of the corporation or the dealer. The consumer has double identities, i.e. the customer and the shareholder, so that the consumer can consult the dividend proportion together with the corporation or the dealer through Standing Committee of Consumers Shareholders' Convention and supervise the dividend implementation condition of the corporation or the dealer; the Standing Committee of Consumers Shareholders' Convention participates in a board of shareholders about research on important matters held by the corporation or the dealer, participates in the corporation management and offers advice and suggestions so as to enable the corporation or the dealer to obtain better development.

Description

technical field [0001] The invention belongs to the field of commercial marketing, and in particular designs a marketing mode that allows consumers to become shareholders of the company. Background technique [0002] Consumers are the creators of company or dealer profits. Let consumers become part of the company or dealers, and form a community of interests with companies or dealers, which can enable consumers to obtain economic benefits and promote the sustainable development of companies or dealers. At present, some companies or dealers use consumption points to give consumers certain rewards to stimulate consumers' consumption. After the points are redeemed, consumers cannot make profits again, and consumers' dependence on companies or dealers is affected. Participating in the management of the company or dealers as a shareholder lacks the enthusiasm to offer advice and suggestions to the company or dealers. Therefore, a marketing model that allows consumers to become s...

AI Technical Summary

Problems solved by technology

At present, some companies or dealers use consumption points to give consumers certain rewards to stimulate consumers' consumption. After the points are redeemed, consumers cannot make profits again, and consumers' dependence on companies or dealers is affected. Participate in the management of the company or dealers as a shareholder, and lack the enthusiasm to offer advice and suggestions to the company or dealers. Therefore, a marketing model that allows consumers to become shareholders of the company is needed, allowing consumers to regard each consumption as a long-term investment. , and receive long-term dividends in the profits of the corresponding company or dealers as a shareholder, and participate in the management of the company or dealers through the Standing Committee of the Consumer Shareholders' Congress, so that the relationship between consumers and the company or dealers' interest community will be closer stable