Commodity information display method and device

A product information and display device technology, applied in the computer field, can solve problems such as the decline in purchase rate, the duration of the impact, and the horror, so as to achieve the effect of increasing the purchase rate and increasing attractiveness

Inactive Publication Date: 2014-03-05
SHANGHAI JIANSHI NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Usually, the information of the above-mentioned visual dimension displayed through the picture of the product will occupy a larger space on the front-end display page, and it is easier to attract the user's attention. Therefore, the display method of such product information will greatly affect the user. The duration of browsing product information, which in turn affects the desire to buy products
[0004] However, in the prior art, the display of product information is more focused on the correlation dimension, so that when users search for products, the presentation of product information in the above-mentioned visual dimensions often appears disorganized, which makes people feel terrible
Especially for apparel and accessories, the disorganized display of product information will greatly reduce the attractiveness to users and lead to a decline in purchase rate

Method used

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  • Commodity information display method and device
  • Commodity information display method and device
  • Commodity information display method and device

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Experimental program
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Embodiment Construction

[0028] As mentioned in the background technology, the product information on the general product information display page should have at least two dimensions, one is the relevance dimension (for example, the degree of matching with the search keywords in the search results, and the suitability of the product to the user on the recommendation page). degree), and the other is the visual dimension (the shape, color, etc. of the product). In the prior art, the presentation of product information in the visual dimension is often disorganized, which reduces the attractiveness of the product information to users and leads to a decrease in the purchase rate. The main consideration of the technical solution of the present invention is how to balance these dimensions, so as to find a good way to arrange and display commodity information.

[0029] In order to allow users to enjoy the color, thereby improving the pleasure of browsing websites and shopping, in the technical solution of the...

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PUM

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Abstract

A commodity information display method and device are provided. The commodity information display method includes: in color space, a first number of color points is selected as representative points, and the representative points are evenly distributed in the color space; at least one traversal path which is composed of all the representative points is determined; the distance between two adjacent representative points on the traversal path is less than a first distance; the commodity information, in accordance with the distance between the color point corresponding to the commodity and the representative point, is matched to the corresponding representative point, and an index is established; according to a search request of a user, the commodity information matching the representative points and conforming to a search condition is searched on the basis of the established index; and the searched commodity information, in accordance with the traversal path arrangement, adds to a commodity information display page. According to the technical scheme of the invention, the commodity information can be displayed in the color gradient and circular traversal manner, so that the attractiveness of the commodity information to the user is enhanced and the purchase rate is improved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for displaying commodity information. Background technique [0002] In the current e-commerce and other similar fields, when users want to search for a product, they can generally search in the back-end database based on conditions such as product name, price, sales volume, attention (such as click-through rate), and place of origin. The information will be presented to the user on the front-end display page. However, in many cases, when shopping, users not only pay attention to the relevance of the searched products, but also pay attention to some attributes of the products themselves, such as the color and shape of the products. [0003] Attributes such as the color and shape of the product are usually displayed intuitively to the user through the corresponding picture of the product. Therefore, product information not only includes information on releva...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 邵怡蕾陈晓敏高开林青
Owner SHANGHAI JIANSHI NETWORK TECH
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