Method and system for displaying advertisements of operators

A technology for operators and advertisements, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of small advertising range and high cost, and achieve the effect of low cost, eliminating differences, and expanding the scope of advertising

Active Publication Date: 2014-03-05
SHENZHEN TCL NEW-TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of the present invention is to provide a method and system for displaying operator advertisements, aiming to solve the problem of small advertising range and high cost caused by customizing the set-top box for the front-end advertising server

Method used

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  • Method and system for displaying advertisements of operators
  • Method and system for displaying advertisements of operators
  • Method and system for displaying advertisements of operators

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Embodiment Construction

[0035] Specifically, such as figure 1 As shown, an embodiment of the present invention proposes a method for displaying operator advertisements, including:

[0036] Step S101, the digital all-in-one machine obtains the advertisement transmission stream of the front end and sends the advertisement transmission stream to the CAM card;

[0037] Among them, the programs of the digital all-in-one machine are distinguished according to the operators, and can be divided into CCTV programs, local programs and local programs. Advertisements placed by different operators may not be played on different digital kiosks. For example, advertisements placed by operators of programs in this province may not be played on a kiosk in another province.

[0038] In this embodiment, the digital all-in-one machine acquires an advertisement TS (Transport Stream, transport stream) issued by the front-end advertisement server of each operator, and the transport stream may be a video or a picture. Vide...

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PUM

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Abstract

The invention relates to a method and system for displaying advertisements of operators. The method for displaying the advertisements of the operators comprises the following steps that an advertisement transmission stream at the front end is obtained by a digital all-in-one machine, and the digital all-in-one machine sends the advertisement transmission stream to a CAM card; the CAM card carries out demultiplexing on the advertisement transmission stream to obtain advertisement data packets; the CAM card processes the advertisement data packets to be in a unified format through an interface modified in advance and an interface function and then transmit the advertisement data packets to a CI protocol stack of the digital all-in-one machine; the digital all-in-one machine stores the advertisement data packets after being unified in format into flash memory of the digital all-in-one machine; the advertisement data packets are extracted from the flash memory of the digital all-in-one machine according to a received remote command, and the advertisements corresponding to the advertisement data packets are displayed according to a preset display mode. According to the method and system, the advertisement injecting range can be expanded, and cost is lower.

Description

technical field [0001] The invention relates to the technical field of digital TV value-added services, in particular to a method and system for displaying operator advertisements. Background technique [0002] The CAM (Conditional Access Module, conditional access) card is a conditional access device that separates the digital TV card. It can descramble the TS stream transmitted by the digital TV, and then transmit the descrambled TS stream back to the digital TV and send it to the digital TV. play. [0003] At present, TV advertising business has always been an important profitable business for TV operators. For analog TV, TV operators generally insert advertisements during the broadcast of a TV program, or spread advertisements between two programs. For digital TV, in addition to using the above methods, they will also display advertisements on digital TV receiving terminals Various operation interfaces and startup interfaces. [0004] However, because the front-end ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431H04N21/434H04N21/418H04N21/443
Inventor 付长彬邹建宇何滨翰祝丰年李夏河付涵
Owner SHENZHEN TCL NEW-TECH CO LTD
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