Cinema interactive system and method

Abstract

The invention provides a cinema interactive system and method. Interaction between a cinema platform and the audience can be achieved through the system, and meanwhile interaction among the audience can be achieved. With the system, interaction with the audience can be performed before or after films are shown in the cinema, the traditional mode of film and television media is changed, the cinema can be more attractive, and meanwhile film watching can be more interesting. Advertisements or film trailers can be used as carriers of interactive information in interactive links of the system, the audience can receive advertisement information when having entertainment, and advertisement playing can be more effective and advertising has higher value. Meanwhile, the system and method can also increase the degree of audience participation, the film watching effect is improved, and the film watching experience of a user is enhanced.

Description

technical field [0001] The invention relates to the field of film and television media, in particular to a theater interactive system and an interactive method. Background technique [0002] In life, media advertisements can be seen everywhere, but these traditional forms of advertisements are very interesting to the audience. However, in order to make the advertising effect better, some advertisers have launched an advertisement that interacts with the audience. Once launched, it is deeply loved by the audience. . [0003] In 2011, Coca-Cola launched an interactive app in Hong Kong. Every night at 10 pm, once the advertisement appears on TV, viewers can shake their mobile phones to collect falling Coca-Cola bottle caps on the screen to win prizes. Its advertising effect is very good, within the first month: APP became the most downloaded native application in one day for IOS; TV commercials were also watched by more than 9 million viewers. [0004] In the same year, TVB,...

AI Technical Summary

Problems solved by technology

[0005] However, for the traditional film and television industry, it has been following the traditional shackles of the industry, walking a fixed pace from buying tickets to watching to the end, without too much communication with the audience, and cannot bring other audiences other than movies. Compared with the improvement of traditional TV media, it can be seen that the film and television industry is lacking in audience interaction and needs to be changed

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