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A keyword-based intelligent grouping method and device

A grouping method and keyword technology, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve problems such as low promotion efficiency and unreasonable account structure, and achieve the effect of improving rationality and improving promotion efficiency.

Active Publication Date: 2017-09-22
北京博雅立方科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the embodiment of the present invention provides a keyword-based intelligent grouping method and device to solve the problems of low promotion efficiency and irrational account structure in the prior art

Method used

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  • A keyword-based intelligent grouping method and device
  • A keyword-based intelligent grouping method and device
  • A keyword-based intelligent grouping method and device

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 It is the flow chart of the keyword-based intelligent grouping method described in this embodiment. This embodiment is applicable to network promotion to search engines. In the case of automatic grouping of keywords to be promoted before the promotion unit of creative ideas, this method can be executed by an intelligent grouping device based on keywords installed on the word segmentation server, such as figure 1 As shown, the keyword-based intelligent grouping method described in this embodiment includes:

[0025] S101. Split the keyword into words, and filter out the first number of words as high-frequency words according to the frequency from high to low.

[0026] After the keywords are extracted from the search terms in the search log in advance, the keywords are split into individual words, and the frequency of each word is obtained for each word's frequency of occurrence, arranged according to the frequency from high to low, and the first number is filter...

Embodiment 2

[0035] figure 2 It is a flowchart of the keyword-based intelligent grouping method described in this embodiment, as figure 2 As shown, the keyword-based intelligent grouping method described in this embodiment includes:

[0036] S201. Screen high-frequency words.

[0037] The keyword is split into words and the frequency of occurrence of the words is calculated, and the first number of words are selected as high-frequency words according to the frequency. Wherein, the first number is a preset value or is obtained according to a first preset algorithm.

[0038] This step is mainly used to screen high-frequency words, and the specific method is not limited, and different methods all belong to the protection scope of this embodiment.

[0039] This embodiment specifically provides a method for specifically screening high-frequency words, that is, words whose frequency is greater than or equal to the screening parameter are high-frequency words. The screening parameters are: ...

Embodiment 3

[0057] image 3 It is a structural block diagram of the keyword-based intelligent grouping device described in this embodiment, as image 3 As shown, the keyword-based intelligent grouping device described in this embodiment includes:

[0058] The high-frequency word screening unit 301 is used to split keywords into individual words, and screen out the first number of words as high-frequency words according to the frequency from high to low;

[0059] The core word root screening unit 302 is used to extract the word root that is made up of at least two high-frequency words from the keyword, and screens out the second number of word roots as the core word root according to the frequency from high to low;

[0060] A grouping unit 303, configured to group the keywords according to the selected core word roots.

[0061] Further, after grouping unit 303 is grouped described keyword according to the core word root of being screened, in the group after grouping, again carry out repe...

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Abstract

The embodiment of the present invention discloses a method and device for intelligent grouping based on keywords. The method includes: splitting keywords into words, and selecting the first number of words as high-frequency words according to the frequency from high to low; Roots consisting of at least two high-frequency words are extracted from keywords, and the second number of roots are selected according to the frequency from high to low as core roots; the keywords are grouped according to the screened core roots. The technical solutions of the embodiments of the present invention can improve the promotion efficiency and the rationality of the account structure.

Description

technical field [0001] The present invention relates to the field of computer application technology, in particular to a keyword-based intelligent grouping method and device. Background technique [0002] Internet promotion technology is a technology developed with the development of search engines, such as Baidu promotion, Google keyword advertising, and advertising alliances. In network promotion, a promotion unit is a small unit that manages keywords and ideas. Keywords can be product words, popular words, regional words, brand words, etc. When establishing a promotion unit, keywords with similar meanings and the same structure are generally included in the same promotion unit, so as to write ideas in a targeted manner. Creativity refers to the promotional content that is displayed in front of netizens when it is triggered after netizens use search terms to search for promotional results. Creative content is written for keywords, generally including titles, descriptions,...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/27G06F17/30
Inventor 裴向宇田传钊张涛
Owner 北京博雅立方科技有限公司