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Method for measuring user influence power in microblog network

A microblog network and influence technology, applied in the field of network data mining technology and social network research, can solve problems such as difficulties, achieve good accuracy and recall, and accurately discover and identify the effect

Active Publication Date: 2015-01-21
XI AN JIAOTONG UNIV
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, how to quickly discover and identify these influential individuals is a difficult and challenging research

Method used

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  • Method for measuring user influence power in microblog network
  • Method for measuring user influence power in microblog network
  • Method for measuring user influence power in microblog network

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Embodiment Construction

[0017] The present invention is described in further detail below in conjunction with accompanying drawing:

[0018] refer to figure 1 , the method for user influence measurement in the microblog network of the present invention comprises the following steps:

[0019] 1) Write a program to obtain microblog user information and the microblog published by the user, obtain the real microblog user information through the API interface provided by the microblog platform, and extract the user's information in the microblog network from the real microblog user information Follower relationship and fan relationship, and extract information on the number of microblogs sent by users that have been read, forwarded and commented on;

[0020] Users in the microblog network obtain information by following other users, and the followed users are fans of the followed user. This relationship of following and being followed forms the following relationship network and fan relationship network ...

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Abstract

The invention discloses a method for measuring user influence power in a microblog network. The method includes the following steps that (1) a program used for acquiring microblog user information and released microblog content is written, real microblog user information is acquired through an API port provided by a microblog platform, and the information about the read, forwarded and commented number of a microblog released by a user is extracted from the real microblog user information; (2) the microblog influence power It(u) value of the user is obtained; (3) the information dissemination influence power Id(u) value of the user is obtained; (4) the influence power initial weight value W(u) of the user is obtained according to the microblog influence power It(u) value of the user and the information dissemination influence power Id(u) value of the user; (5) iterative computation is conducted on the influence power value I(u) of the user according to the influence power initial weight value W(u) of the user, and thus the influence power of the user in the microblog network can be measured according to the influence power value I(u) of the user. By means of the method for measuring the user influence power in the microblog network, influence power individuals in the microblog network can be discovered and recognized more accurately.

Description

technical field [0001] The invention belongs to the field of network data mining technology and social network research, and relates to a method for measuring user influence, in particular to a method for measuring user influence in a microblog network. Background technique [0002] Microblogging service has become one of the most popular social networking tools. As of February 2013, the microblogging service site twitter had more than 500 million registered users and 200 million monthly active users. As of December 2013, the largest Chinese microblogging platform Sina Weibo had more than 500 million registered users and monthly active users The number reached 129.1 million. Hundreds of millions of active users come from different social and cultural backgrounds and spread all over the world. They publish and disseminate information related to social life such as policies, commerce, culture, and education on this platform all the time. These information include users vario...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/958
Inventor 桂小林赵建强
Owner XI AN JIAOTONG UNIV
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