Advertisement promoting and statistic method based on network platform

A network platform and advertising technology, applied in the network field, can solve the problems of time-consuming and laborious statistics of advertising effects, inability to intuitively understand advertising placement and promotion results, unclear browsing or clicking on advertisements, etc., and achieve the effect of improving efficiency

Inactive Publication Date: 2015-01-21
BEIJING JINHER SOFTWARE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and place advertisements in these APPs. It can play a very effective role, but it is time-co

Method used

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Embodiment Construction

[0036] The present invention will be described in further detail below in combination with specific embodiments, so that those skilled in the art can implement it with reference to the description.

[0037] The method for advertising promotion and statistics based on the network platform provided by the present invention is based on the Jinhe IU advertising APP platform. The platform provides a variety of advertising products, including startup page ads, carousel image ads, promotion link ads, video ads, application walls, product walls, question and answer ads, etc. It supports a variety of advertising models, and can be used for brand promotion, product promotion and application promotion, etc. Getting rid of the traditional advertising model, advertisers can set the price of advertising costs themselves. Jinhe charges fees based on user browsing, clicking, browsing + clicking, and the effect of advertisements. Secondly, creatively put forward three targeting methods of adv...

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PUM

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Abstract

The invention provides an advertisement promoting and statistic method based on a network platform. An estimated value of an advertisement is divided between the network platform, a client side ID and all IDs of APPs loaded on the advertisement so that a corresponding award value can be obtained by browsing the advertisement or clicking the advertisement, and the effect of advertisement promoting is improved. For different advertisement promoting situations, the advertisement is managed, for example, the estimated value of an advertisement with good promoting effect can be increased, or an advertisement with poor promoting effect is removed. A releasing standard is low, the charging modes of advertisement positions can support user-defined configuration, advertisement fees are set by advertisers, advertisement promoting efficiency is improved, the information of users who click or browse the advertisement is recorded, the advertisers can check the users who browse and click the advertisement of the advertisers, on-line communication is carried out, a data foundation is provided for later-period advertisement marketing, and great effect is achieved.

Description

technical field [0001] The invention belongs to the network field, and in particular relates to a method for advertising promotion and statistics based on a network platform. Background technique [0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and place advertisements in these APPs. It can play a very effective role, but it is time-consuming and labor-intensive to calculate the effect of advertisements. Advertisers cannot intuitively understand the placement and promotion results of advertisements. In addition, they do not know who browsed or clicked on their advertisements. The budget usage of their own advertising is not particularly clear. Contents of the invention [0003] In order to solve the above problems, the present invention provides a method for advertising promotion and statistics based on a ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 栾润峰
Owner BEIJING JINHER SOFTWARE
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