Statistical popularization system based on advertisement sign-in information

Abstract

The invention belongs to the technical field of advertisement marketing, and in particular to a statistical popularization system based on advertisement sign-in information. The system comprises a cloud server, a merchant terminal and a user terminal. The execution method of the cloud server comprises the following steps of: displaying advertisement information published by the merchant terminal to a user of a user terminal to view; receiving viewing information sent by the user terminal when the user views the advertisement information; receiving sign-in information sent by the user terminalafter scanning a merchant two-dimensional code at a merchant; carrying out statistical analysis on the viewing information and the sign-in information and obtaining a user portrait in combination withregistration information of the user; and recommending the most appropriate advertisement information to the user of the user terminal according to the user portrait. According to the system disclosed by the invention, relevant information when the user views advertisements and signs in at the merchant are collected and combined with the registration information of the user to analyze the user; the most appropriate advertising information is recommended to the user according to analysis results; and therefore, effective targeted popularization is realized, the advertisement popularizing costof the merchant is reduced and the advertisement popularizing efficiency is increased.

Description

technical field [0001] The invention belongs to the technical field of advertisement marketing, and in particular relates to a statistical promotion system based on advertisement sign-in information. Background technique [0002] At present, as the Internet has been widely used in modern enterprise management, the competition in the sales customer data collection service industry and as an important branch of the tertiary industry has intensified, and the traditional management and business models have encountered severe challenges. China's sales industry is transforming and upgrading from a traditional service industry to a modern service industry. How to make full use of the integration of data reality and the Internet to form a new driving force for economic development has become the focus of the industry. [0003] In recent years, the business sales service industry lacks data management, and it is not uncommon for companies to spend extra expenses due to customer data ...

AI Technical Summary

Problems solved by technology

[0003] In recent years, the business sales service industry lacks data management, and it is not uncommon for companies to spend extra expenses due to customer data quality, which brings more serious economic losses to business operations: it is also often lost due to the inability to accurately grasp customer needs

The traditional service quality survey management method is difficult to effectively improve the customer quality of the sales data collection service industry

[0004] Therefore, the current advertising and marketing promotion model not only makes merchants spend higher promotion costs, but also cannot effectively promote according to user consumption needs, and its promotion efficiency is low

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