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Advertisement management system and advertisement promotion method

An advertising management system and advertising technology, applied in data processing applications, commerce, instruments, etc., can solve the problems of weak promotion targeting and low promotion efficiency, and achieve the effect of improving efficiency

Inactive Publication Date: 2020-09-11
上海贸点网络科技有限公司
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

However, in the existing e-commerce, although it has the function of advertising and promotion, the promotion is relatively weak, resulting in the problem of low promotion efficiency

Method used

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  • Advertisement management system and advertisement promotion method
  • Advertisement management system and advertisement promotion method
  • Advertisement management system and advertisement promotion method

Examples

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Embodiment Construction

[0031] The present invention will be further described below in conjunction with the examples.

[0032] The following examples are used to illustrate the present invention, but cannot be used to limit the protection scope of the present invention. The conditions in the embodiment can be further adjusted according to the specific conditions, and the simple improvement of the method of the present invention under the premise of the concept of the present invention belongs to the protection scope of the present invention.

[0033] Such as Figure 1-2 As shown, the present invention provides an advertisement management system, the system includes a product management unit, an interface module, an advertisement management unit, a record acquisition module, a storage module, an analysis module, a recommendation module, a background management unit and at least one background management unit Clients interacting through network communication;

[0034] The product management unit can...

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Abstract

The invention discloses an advertisement management system and an advertisement promotion method, and belongs to the field of advertisement promotion, and the system comprises a commodity management unit, a client, an interface module, an advertisement management unit, a record obtaining module, a storage module, an analysis module, a recommendation module, and a background management unit. Meanwhile, the invention also provides the advertisement promotion method, and the method comprises the steps: obtaining a retrieval record of a commodity retrieved by a user, analyzing the retrieval record, and pushing the advertisement contents related to the commodity to a customer according to the keywords with the same or similar retrieval keywords obtained through analysis. the same or similar advertisement content is obtained and pushed to the client by analyzing the user demand according to the demand behavior of the user, so that the advertisement promotion accuracy and promotion efficiencyare greatly improved.

Description

technical field [0001] The invention belongs to the technical field of advertisement promotion, and in particular relates to an advertisement management system and an advertisement promotion method. Background technique [0002] E-commerce is a business activity centered on the exchange of commodities by means of information network technology; it can also be understood as the activity of conducting transactions and related services in the form of electronic transactions on the Internet, intranets and value-added networks. The electronic, network, and informatization of links; the business behavior with the Internet as the medium all belong to the category of e-commerce. [0003] With the rapid development of e-commerce, online stores, as a form of e-commerce, greatly facilitate people's lives by browsing commodities and making online payments to purchase commodities. However, in the existing e-commerce, although it has the function of advertising and promotion, the promoti...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0241G06Q30/0251G06Q30/0621G06Q30/0631
Inventor 章丽霞
Owner 上海贸点网络科技有限公司
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