Interactive advertising system

An interactive advertising and advertising technology, applied in the field of human-computer interaction, can solve problems such as unattractive audiences, and achieve the effect of lowering the technical threshold and the difficulty of marketing

Active Publication Date: 2015-04-29
武汉百景互动科技有限责任公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Existing advertising machine solutions such as flashing machines, poster machines, etc. are mature products that have been tested by the market, but as their coverage rate is close to saturation, they are no longer attractive to the audience

Method used

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  • Interactive advertising system

Examples

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Embodiment Construction

[0027] In order to make the object, technical solution and advantages of the present invention more clear, the present invention will be further described in detail below in conjunction with the examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0028] Such as figure 1 As shown, an interactive advertising system includes:

[0029] The collection device is used to collect the information in front of the advertising machine as interactive input information. The collected information includes color images, three-dimensional coordinates of points in the field of view, three-dimensional coordinates of human joints and sound; the collection device also includes a sound filter device for filtering environmental noise;

[0030] Content templates for converting creatives into media files based on interactive input; said content templates include:

[0031] Coordinate mapp...

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Abstract

The invention discloses an interactive advertising system. The interactive advertising system comprises an acquiring device, a content template, a template selecting module, a processing module and a display module, wherein the acquiring device is used for acquiring information in front of an advisement player as interactive input information; the content template is used for converting an advertising material into a media file according to input; the template selecting module is used for selecting one or more templates for the material and setting template parameters; the processing module is used for regulating display of the material according to the acquired interactive information and the template selecting information; the display module is used for displaying output information of the processing module. According to the interactive advertising system disclosed by the invention, an interactive technology is introduced for solving a problem that the existing advisement player has weak attraction to people; the system is used, so that unprofessional staff also can manufacture and issue advertisement with an interactive effect, the technical difficulty and the market popularization difficulty are lowered.

Description

technical field [0001] The invention relates to the technical field of human-computer interaction, in particular to an interactive advertising system. Background technique [0002] Existing advertising machine solutions such as flashing machines, poster machines, etc. are mature products that have passed the market test, but as their coverage is close to saturation, they are no longer attractive to the audience. The invention creates a new dynamic content production method, so that users who do not understand technical details can also produce and publish interactive advertisement content, which greatly reduces the threshold for producing human-computer interaction content, and at the same time solves the problem that traditional advertising machines cannot attract audiences. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide an interactive advertisement system aiming at the defects in the prior art. [0004] The t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/01G09F27/00
CPCG06F3/011G06Q30/0251G09F27/00
Inventor 胡绍卿黄季冬
Owner 武汉百景互动科技有限责任公司
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