Interactive advertisement putting system and method

An advertising, interactive technology, applied in marketing, instruments, identification devices, etc., can solve the problems of boredom of viewing users, lack of interactive communication measures, and inability to achieve better advertising effects, so as to enhance participation and improve subjective initiative. , improve the effect of advertising

Inactive Publication Date: 2015-04-29
NINGBO UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But now all kinds of advertisements flooding in front of users are basically one-way mode, that is, users basically receive and watch advertisements passively, without interactive communication measures, and many advertisement video information is continuously played repeatedly. This not only fails to achieve a better advertising effect, but also makes viewing users feel bored.

Method used

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  • Interactive advertisement putting system and method

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Embodiment Construction

[0028] The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments.

[0029] This embodiment provides an interactive advertisement delivery system, which includes

[0030] A memory for storing advertising video information, and advertisers can store various types of pre-recorded advertising video information in the memory;

[0031] A player for playing advertising video information, connected to the memory;

[0032] The command input device is used to input the user's control command, the control command includes skip, pause, continue playing and jump to another video advertisement information;

[0033] The playback controller is connected with the command input device and the player, and is used to receive the control command sent by the command input device, and perform skip operation or pause operation or continue playback operation or skip operation on the advertising video information played by the player ...

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PUM

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Abstract

The invention relates to an interactive advertisement putting system and method. The interactive advertisement putting system comprises a storage, a player, a command input device and a playing controller, wherein the storage is used for storing advertisement video information; the player is used for playing the advertisement video information and connected with the storage; the command input device is used for inputting control commands of a user; the control commands comprise skip, pause, continuous play and skip to another video advertisement information; the playing controller is connected with the command input device and the player and used for receiving the control commands transmitted by the command input device and carrying out skip operation or pause operation or continuous play operation or skip to another advertisement information on the advertisement video information played by the player according to the control commands. Compared with the prior art, the interactive advertisement putting system has the advantages that by arranging the command input device and the playing controller, a user can directly skip boring or repeatedly played advertisement video information and enjoy smooth video playing, participatory of the user is enhanced, and the subjective initiative of consumers is improved.

Description

technical field [0001] The invention relates to an interactive advertisement delivery system and an advertisement delivery method. Background technique [0002] Advertisement is an indispensable tool for businesses to promote their trade names, trademarks, products, etc. Traditional advertising communication is almost one-way. When merchants create and place advertisements, the audience can neither count nor interact, and the effect of advertisements cannot be predicted and estimated. With the popularization and rapid development of the Internet, radio and television, more and more businesses choose to publish advertising information and other special information on the Internet, radio and television platforms to promote their products and services. But now all kinds of advertisements flooding in front of users are basically one-way mode, that is, users basically receive and watch advertisements passively, without interactive communication measures, and many advertisement v...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G09F9/00
Inventor 颜啟宏王晓东赵黎明邹文波章联军
Owner NINGBO UNIV
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