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Marketing analysis data market system

A technology for analyzing data and data marts. It is used in digital data processing, special data processing applications, and marketing. It can solve problems such as difficulty in reviewing information, unwillingness of users to try to modify it, and difficulty in managing aggregation tables.

Inactive Publication Date: 2015-06-24
DONGYANG AIWEIDE ADVERTISING MEDIA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] 2. The report is static, and the query performance varies greatly
[0011] 3. The aggregation table is difficult to manage and the information is difficult to audit
Such queries can consume a large amount of database space
Also, due to the complexity of these reports, users are reluctant to attempt to modify these reports
[0015] 4. Comprehensive analysis ability is weak
These requirements, with the current system architecture, cannot meet the above requirements

Method used

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  • Marketing analysis data market system

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Embodiment Construction

[0062] In order to make the technical means, creative features, goals and effects achieved by the present invention easy to understand, the present invention will be further elaborated below in combination with illustrations and specific embodiments.

[0063] see figure 1 , a marketing analysis data mart system proposed by the present invention:

[0064] The system modules include: data access layer, data extraction module, data conversion module, data cleaning module, log and warning sending module, data loading module;

[0065] Data at the data access layer includes office data, external data, and business data;

[0066] The data extraction module includes the same data source processing of the database system storing the DW, different data sources of the DW database system, and incremental update;

[0067] In the data conversion module, inconsistent data conversion, data granularity conversion, and calculation of business rules are performed on the data;

[0068] The dat...

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Abstract

The invention provides a marketing analysis data market system. The marketing analysis data market system comprises a data access layer, a data extraction module, a data conversion module, a data cleaning module, a log and alarm sending module and a data downloading module, a data packet of the data access layer contains office data, external data and service data, and models of the system includes a data logic model and a data physics module. Firstly, necessity in designing the marketing data market is analyzed and ETL data processing including noise data processing, data uniformity and data quality and the like is analyzed by discussing a data integration method, and various data sources can be reorganized and processed by a data transition tool. In addition, the physics model in the data market is realized according to the physic list structure of the logic model. Finally, application prospect of the data market in the marketing analysis is expected.

Description

technical field [0001] The present invention relates to a business data analysis system, in particular to a sales analysis data mart system that facilitates rapid conversion of business data into a market that is continuously optimized and responsive to market changes. Background technique [0002] At present, how to quickly convert business data into knowledge of the market and operating conditions in an enterprise, so as to assist enterprise decision-making, continuously optimize the decision-making management process, and improve the ability to respond to market changes has become an urgent problem for the sales department to solve . Therefore, it is necessary to use the data mart to establish a complete department-level data platform, integrate existing system data and external data, reflect the market sales situation in a timely and effective manner, and provide a basis for decision-making analysis support. [0003] However, there are mainly the following problems in t...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 韩婕珺王小建冯怡卢杰关淑敏
Owner DONGYANG AIWEIDE ADVERTISING MEDIA
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