Information push method and device for large outdoor billboards

Abstract

The invention provides an information push method and device for large outdoor billboards, and relates to the field of information interaction. The information push method for large outdoor billboards provided by the embodiment of the present invention adopts a method of determining whether to push according to different distances, by first obtaining the first location information of the target mobile terminal and the second location information of the target billboard, Furthermore, according to the distance between the target mobile terminal and the target billboard, it is determined whether it is necessary to send the associated information of the information displayed on the target billboard to the target mobile terminal, that is, only when the user carries the target mobile terminal within a distance from the target billboard When a certain location condition is reached, the action of sending related information to the target mobile terminal will be triggered. When the target mobile terminal is close to the target billboard, it can be considered that the user of the target mobile terminal is interested in the target billboard. Therefore, the accuracy of the push at this time is higher than that of general push.

Description

technical field [0001] The present invention relates to the field of information interaction, in particular to an information push method and device for large outdoor billboards. Background technique [0002] Advertisement means to advertise widely. Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. Traditional advertising forms such as leaflets and posters, with the development of online media, more and more electronic advertisements have appeared in daily life, such as advertisements broadcast on TV, advertisements loaded on web pages, pop-up advertisements and so on. [0003] Advertisements are usually advertised by advertisers hired by merchants to advertise in designated places (on the Internet or in actual living spaces). Generally, advertisements are widely delivered to users. For example, when users read a newspaper, they often see an advertisement column next to the ...

AI Technical Summary

Problems solved by technology

[0004] In order to generate enough replies, outdoor advertising promoters usually adopt the method of increasing the display points of advertisements. Although this method makes the advertisements accessible to more users, the rate of return to users is still low, because the advertisements displayed on the advertisement points There are many advertisements, and users are likely to ignore these advertisements directly. Therefore, although the method of increasing advertisement points may increase a small amount of return value (such as the user consuming the goods displayed in the advertisement), the cost of placing advertisements increases a lot (the establishment of more ad impressions), resulting in a potentially further lower ROI

[0005] It can be seen that in outdoor advertising promotion, the accuracy of advertising promotion is low

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