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A method and device for controlling uniform delivery of media data

A media data and media control technology, applied in the field of computer networks, can solve the problems of customer service personnel who are under heavy processing pressure and cannot respond to user service requests in a timely manner, and achieve the effect of reducing user processing pressure

Active Publication Date: 2019-04-19
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

For example, an advertiser engaged in e-commerce may hope that after the advertisement is placed, the order time generated by the user clicking on the advertisement will not be too concentrated, otherwise it may bring great processing pressure to the customer service personnel, and cannot respond to the user's service request in a timely manner.

Method used

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  • A method and device for controlling uniform delivery of media data
  • A method and device for controlling uniform delivery of media data
  • A method and device for controlling uniform delivery of media data

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Embodiment Construction

[0019] In order to make the object, technical solution and advantages of the present invention clearer, the solutions of the present invention will be further described in detail below with reference to the accompanying drawings and examples.

[0020] In the embodiment of the present invention, the media data promotion plan is used as the basic unit to carry out uniform delivery control, and the media data promotion plan includes multiple media data with the same promotion theme. In order to meet the demand for uniform delivery of media data in the media data promotion plan, statistics are made on the relevant consumption of the media data promotion plan in the first t time units within the preset time period, and the consumption in the t+1th time unit is determined according to the statistical results The distribution probability of the media data, so as to control the distribution of the media data in the media data promotion plan according to the distribution probability of ...

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Abstract

A method includes: acquiring a cost limit for a media data promoter in a preset time period and a cost limit for a media data promotion plan of the media data promoter in the preset time period; collecting statistics in each preset time period on a cost amount and a balance of an account of the media data promoter in the first t time units and a total cost amount of the media data promotion plan in the first t time units, and calculating an available balance of the media data promotion plan by the end of the tth time unit according to a statistical result; and calculating a media data placement probability of the media data promotion plan in the (t+1) th time unit based on the available balance, and placing media data in the media data promotion plan according to the calculated media data placement probability.

Description

technical field [0001] The present application relates to the technical field of computer networks, and in particular to a method and device for controlling the delivery of media data at a constant speed. Background technique [0002] Online advertising refers to all the information published on the Internet for the purpose of advertising. With the rapid development of the Internet, the market for online advertising is growing at an alarming rate. Compared with traditional advertising, the effectiveness of online advertising is becoming more and more obvious. . [0003] Under normal circumstances, advertisers have the requirement to place advertisements at a uniform speed, that is, they hope that the traffic obtained by advertisements will be evenly distributed in the placement period. For example, an advertiser engaged in e-commerce may hope that after the advertisement is placed, the order time generated by the user clicking on the advertisement will not be too concentrat...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06H04L29/08
CPCG06Q30/02
Inventor 汪伟
Owner TENCENT TECH (SHENZHEN) CO LTD
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